三七互娱郭平详解AI破圈：从自用到赋能 兼顾社会与经济价值

Core Viewpoint - The company aims to enhance its AI research and development, deepen cultural integration and innovation, and expand its overseas market presence, positioning itself as a leader in Guangdong's gaming industry and contributing to the integration of digital economy and new trade formats [2] Group 1: AI Development and Integration - AI technology is identified as the core engine for the company's high-quality development, with a focus on creating an "internal and external linked" AI ecosystem that permeates the entire research and operation chain [2] - The company has developed its proprietary industry model, "Xiao Qi Model," which achieved over 90% AI coverage across its operations and became one of the first gaming vertical models registered with the National Cyberspace Administration of China in 2025 [2] Group 2: AI Application in Advertising and R&D - In advertising, AI-driven ad placements account for over 70%, with AI outperforming human operators in monitoring, optimization, and stability [3] - The penetration rate of AI in the art development phase reaches 65%, significantly reducing costs for 2D and 3D art production [3] Group 3: Cultural and Social Value of Gaming - The gaming industry serves as a digital carrier for cultural dissemination and a key form of new trade formats, enhancing the commercial value of cultural IP through collaboration with the manufacturing sector [3] - The company is promoting AI technology from "enterprise use" to "industry sharing," exemplified by its first commercial AI product, "Ling Chacha," which helps businesses efficiently identify potential infringement and manage abnormal content [3] Group 4: Broader Impact of AI Technology - The company emphasizes the social value of AI technology, aiming to empower societal operations and promote positive values through functional games and applications in public events and urban cultural tourism [4] - The company has achieved two significant breakthroughs: expanding from internal use to industry empowerment and balancing economic and social value [4]