Group 1 - The core viewpoint of the article indicates that smartphone memory and storage chip prices have been on the rise for several consecutive quarters, with a significant increase expected to continue into early 2026 [1] - Industry insiders confirm that the current procurement costs for smartphone storage chips have risen over 80% compared to the same period last year, with no signs of slowing down [1] - Major smartphone brands such as OPPO, OnePlus, vivo, Xiaomi, iQOO, and Honor are planning to initiate a new round of product price adjustments in early March, marking the largest and most significant collective price increase in the smartphone industry in the past five years [1] Group 2 - Due to frequent fluctuations in memory costs, the Chinese smartphone market may face its first instance of multiple price increases within a single year in 2026 [1]
手机厂商或将集中涨价