Core Viewpoint - The news highlights the termination of the smartphone business by Xingji Meizu, with the Meizu 23 series being halted and significant layoffs occurring, leaving only the Flyme Auto car machine business to operate independently [1][2][5]. Group 1: Business Termination - Multiple sources indicate that Xingji Meizu will completely cease its smartphone operations, with the Meizu 23 series effectively discontinued and a potential official exit from the market by March 2026 [2][5]. - The Flyme brand will remain within the Geely system, but its car machine business will operate independently, with many employees already leaving or transitioning to Geely's Zeekr brand [2][4]. Group 2: Historical Context and Challenges - The smartphone division's struggles have been evident since early 2023, with reports of internal turmoil and the cancellation of the Meizu 22 Air due to rising costs [5][11]. - By 2025, Meizu's smartphone sales fell below one million units, and the brand was absent from the top five market share rankings [11][13]. Group 3: Strategic Shift - The acquisition by Geely aimed to integrate Meizu's Flyme operating system into smart vehicle ecosystems, indicating that the smartphone business was not the primary focus [9][16]. - Flyme Auto has become a strategic asset for Geely, with over 2 million units sold across more than 26 models, suggesting a successful pivot towards smart automotive technology [16][18].
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