Meta Platforms(US:META) Sou Hu Cai Jing·2026-02-27 13:52Core Insights - Global smart glasses shipments are expected to grow by 139% year-on-year in the second half of 2025, with AI smart glasses dominating the market, accounting for 88% of total shipments [1] - The average selling price of AI smart glasses increased from $347 to $360, primarily due to higher pricing of new Meta products [1] - Basic smart glasses saw a decline in average selling price to $63, driven by reduced shipments from companies like Huawei and Amazon, with a shift towards entry-level products priced below $50 [1] Company Performance - Meta continues to lead the market with a 82% market share in the second half of 2025, with the first generation of Ray-Ban Meta AI glasses reaching peak shipments in Q3 2025 [2] - The second generation of Ray-Ban Meta AI glasses launched in September 2025 received rapid market acceptance, while Oakley Meta HSTN and Vanguard accounted for over 30% of Meta's total shipments in Q4 2025 [2] User Feedback and Market Dynamics - User feedback indicates significant improvements in the video performance of the second generation Ray-Ban Meta AI glasses, including resolution upgrades and enhanced stabilization features [5] - Xiaomi ranks second globally, with its AI glasses seeing over 200% year-on-year shipment growth following software optimizations [5] - North America remains the largest market for smart glasses, accounting for 37% of shipments, while Western Europe follows at 30%. India experienced a 15-fold increase in shipments, but its overall market share is still only 2% [5] Future Outlook - The global smart glasses market is expected to maintain rapid growth in 2026 and beyond, driven by Meta's expansion and the entry of more manufacturers [5] - Rising storage chip prices may have some impact, but the high profit margins of AI smart glasses are expected to limit short-term effects [5]