2026年如何提振白酒消费 三家四川酒企这样说

Core Insights - The Chinese liquor market is undergoing significant adjustments and value reconstruction in 2026, with changing consumption scenarios and challenges facing traditional channels [1] - Industry leaders, including representatives from Luzhou Laojiao, Langjiu, and Sichuan Liquor Group, discussed strategies to boost liquor consumption at the 24th China International Wine Expo [1] Group 1: Luzhou Laojiao - Luzhou Laojiao emphasizes creating an immersive brand experience that fosters a symbiotic relationship with consumers [1] - The annual sealing ceremony will take place at the East Gate Wharf in Luzhou, highlighting the connection between the brand and the local culture [4] - The ceremony will feature interactive experiences that showcase the journey of sorghum to liquor, celebrating the cultural heritage of Luzhou [4] Group 2: Langjiu Group - Langjiu Group is set to open the Longma Winery, a world-class facility that will enhance the liquor consumption market [8] - The Longma Winery, covering approximately 5,000 acres, will include various facilities aimed at providing a comprehensive experience for consumers [8] - The winery aims to become a significant destination for liquor enthusiasts and contribute to local economic development [9] Group 3: Sichuan Liquor Group - Sichuan Liquor Group is focusing on enhancing the quality of raw liquor, customized liquor, and staple liquor as part of its strategic initiatives [10] - The group aims to establish a modern raw liquor system and create a "Chinese liquor online dream factory" to ensure transparency and quality [13] - Customized liquor will serve as a bridge between the industry and consumers, with plans to make it more accessible and affordable [13][14]