Core Viewpoint - The stock of Weilong Delicious (09985) has seen a significant increase, rising over 5% and currently trading at 5.88 HKD, with a transaction volume of 1.68 million HKD, indicating positive market sentiment towards the company amid the festive season preparations in the snack food industry [1] Industry Summary - The snack food industry is actively preparing for the upcoming New Year festival, with leading companies launching various gift boxes to attract consumers [1] - Weilong has introduced three New Year gift box series, priced at 56, 69, and 82 RMB, which include popular products such as spicy strips and new items like crispy fire snacks [1] Company Summary - The "Little Witch" konjac vegetarian tripe has seen remarkable sales, with a sixfold increase in sales volume within 10 days of its launch, and over 10,000 RMB in sales on "Double Eleven," reflecting a 400% increase compared to regular sales [1] - CICC has noted that the company has achieved significant results in new product launches in the second half of 2023, with expectations of maintaining a high gross margin and an increase in sales expense ratio due to new product promotions [1] - Revenue growth is anticipated to accelerate in 2024 with the expansion of new products and channels, potentially boosting the company's valuation [1]
港股异动 | 卫龙美味(09985)涨超5% 公司新品矩阵积极扩张 估值有望迎来提振