中国年菜行业规模大爆发，“千元级”预制菜走上年夜饭餐桌

Core Insights - The pre-prepared meal market in China is experiencing significant growth, with the market size reaching 129.13 billion yuan in 2023, a year-on-year increase of 81% [2] - Young consumers, particularly those born after 1995, are increasingly becoming the decision-makers for family meals, contributing to the rising popularity of pre-prepared meals [2][3] - Despite the growth, consumer trust in pre-prepared meals remains low, with concerns about food safety and transparency in the market [5][6] Market Trends - The pre-prepared meal market is projected to reach 170.81 billion yuan in 2024 and exceed 262.6 billion yuan by 2026 [2] - The majority of pre-prepared meal consumption is still in the B-end market, with a ratio of 8:2 compared to the C-end, indicating a need for further development in consumer education and trust [5] - Major retailers and brands are launching promotional activities and new products tailored for the Spring Festival, indicating a competitive landscape [3][4] Consumer Behavior - Young consumers are shifting from passive to active participation in meal preparation, showing a willingness to try pre-prepared meals for convenience [6][7] - There is a strong demand for diverse and innovative pre-prepared meal options, as consumers seek unique flavors and experiences during festive occasions [3][4] - Concerns about the use of preservatives and additives in pre-prepared meals persist, highlighting the need for clearer labeling and consumer education [5][6] Industry Challenges - The pre-prepared meal industry faces challenges related to production technology, innovation, and the need for standardized regulations to ensure food safety [5][6] - Traditional cooking methods and culinary skills are difficult to replicate in pre-prepared formats, suggesting a coexistence of traditional and pre-prepared meal offerings [5] - Companies must focus on building brand recognition and consumer trust to successfully penetrate the C-end market [6][7]