Group 1 - The phenomenon of "断亲潮" (disconnection from relatives) among young people is driven by changing social dynamics and a desire for reduced ineffective social interactions [1][2] - The roots of "断亲潮" can be traced back to the transition from traditional agricultural society to modern urban life, leading to a decline in the importance of familial ties [2][3] - Young people are increasingly prioritizing personal well-being and self-fulfillment over traditional familial obligations, as evidenced by their spending habits during the Spring Festival [3][4] Group 2 - The Spring Festival has seen a significant shift in consumption patterns, with young people favoring experiences like travel and entertainment over traditional family gatherings [4][5] - The film industry experienced record-breaking box office numbers during the Spring Festival, indicating a preference for entertainment over familial interactions [4] - Young consumers are gravitating towards practical gifts, reflecting a shift in values and consumption preferences compared to previous generations [5][6] Group 3 - The younger generation's approach to familial relationships is evolving, with a focus on emotional connection and mutual respect rather than traditional expectations [6][7] - Despite the trend of "断亲," young people still value familial bonds but seek to redefine them through modern communication methods and shared experiences [7]
年轻人“断亲潮”来袭,对消费冲击几何