麦当劳也学会了“抠门学”？

Core Insights - McDonald's popular McFlurry is attracting many new customers through promotional activities, but the actual product quality has led to disappointment among consumers [1][2][3] - The shrinking size and quality of McDonald's food items, including the McFlurry and other burgers, are attributed to cost pressures and competition from local brands like Wallace and Tastin [1][4][5] Group 1: Product Quality and Consumer Feedback - Many consumers have reported that the McFlurry's portion size has decreased significantly, with some stating it is now only half a cup [3][4] - Customers have expressed dissatisfaction with the texture and taste of the McFlurry, describing it as watery and lacking in flavor [2][3] - Other menu items, such as the McFish and Big Mac, have also been noted to have reduced sizes, leading to frustration among loyal customers [4][5] Group 2: Competitive Landscape - McDonald's faces increasing competition from local fast-food brands like Wallace and Tastin, which are offering lower prices and innovative menu items [5][6] - As of the end of 2023, Wallace has surpassed 20,000 stores nationwide, exceeding the total number of McDonald's and KFC outlets combined [6] - Tastin has also expanded rapidly, with nearly 7,000 stores and a valuation of approximately 7 billion yuan [6] Group 3: Cost Management Strategies - In response to competitive pressures, McDonald's is implementing cost-cutting measures, including reducing portion sizes and using lower-cost ingredients [5][7] - The company has also hired retired individuals for store positions to lower labor costs, which has raised concerns about service efficiency [7] - McDonald's is actively promoting discounts and special offers to attract price-sensitive consumers, such as a recent deal for two McFlurries at a reduced price [7][10]