Planet Fitness faces Bud Light-style boycott which may send PLNT shares crashing

One year ago, Anheuser-Busch InBev (NYSE: BUD) – Bud Light when translated into regular English – faced a severe backlash after an ill-conceived marketing campaign featuring Dylan Mulvaney, a trans influencer.The campaign turned into a controversy which, in turn, led to a boycott that caused – at one point – a stock market bloodbath that saw BUD fall from about $64 in April to approximately $55 in September. While the boycott persisted into the fourth quarter of 2023, a surprisingly strong earnings report r ...