
Investment Rating - The report maintains a "BUY" rating for Haidilao with a target price of HK14.68 [5][7]. Core Views - The management change at Haidilao, with Yang Lijuan resigning as CEO and Gou Yiqun taking over, is viewed as neutral for the company's operations, which continue to improve [2][3]. - Haidilao's financial performance has exceeded expectations, with significant improvements in table turnover rates and successful completion of operational programs [3]. - The company is confident in achieving its FY24E target of single-digit percentage growth in new store openings, despite a slow expansion pace in the near term [7]. Financial Summary - Revenue is projected to grow from RMB 41,453 million in FY23A to RMB 47,018 million in FY24E, reflecting a year-on-year growth of 13.4% [4]. - Net profit is expected to increase from RMB 4,495.4 million in FY23A to RMB 4,996.6 million in FY24E, with a diluted EPS of RMB 0.89 for FY24E [4][8]. - The company’s P/E ratio is projected to decrease from 16.9x in FY23A to 15.3x in FY24E, indicating an attractive valuation for long-term investors [4][9]. Operational Insights - Haidilao has successfully reopened 50 to 100 previously closed stores, contributing to a remarkable table turnover rate of approximately 4.3 times in the first five months of 2024 [3]. - The introduction of new products and enhanced customer engagement strategies have positively impacted the brand's market presence and customer loyalty [3]. - The potential for new store openings is bolstered by the upcoming launch of franchising stores and the success of campus stores [3]. Market Position - Haidilao's market capitalization stands at HK$81,826.3 million, with significant shareholding by Mr. Zhang Yong (60.4%) and Mr. Shi Sean (9.4%) [4]. - The stock has shown a relative performance of -20.6% over the past month, indicating a potential buying opportunity for investors [4][5].