珀莱雅：Impressive 618 with makeup brand making its debut to TOP 1; Maintain BUY

Proya Cosmetics (603605 CH) AImpressive 618 with makeup brand making its debut to TOP 1; Maintain BUY Proya reported impressive results during the 618 promotion event with total GMV ranking top/second on Tmall/Douyin's cosmetic sector, buoyed by effective hero product strategy and possibly more discounts. GMV growth reached +70%/+110% YoY on Tmall/Douyin, largely surpassing the platforms' sector total and international peers. Growth might be lower at the revenue level as the return rate is raising industryw ...