Runben Biotechnology (603193) 上海证券·2024-07-02 10:00Investment Rating - The report assigns a "Buy" rating for the company, marking the first coverage [4][8]. Core Insights - The company, Runben Co., Ltd., focuses on a dual strategy of mosquito repellent and baby care products, achieving a revenue of 1.033 billion yuan in 2023, a year-on-year growth of 20.66%, and a net profit of 226 million yuan, with a year-on-year growth of 41.23% [4][58]. - The revenue breakdown for 2023 shows that mosquito repellent products accounted for 31.49% of total revenue, baby care products for 50.48%, and essential oils for 14.15% [58]. - The company benefits from the growing outdoor activities and changing consumer attitudes towards mosquito control, with the mosquito repellent market expected to reach 12.006 billion yuan by 2024, growing at a compound annual growth rate (CAGR) of 7.28% from 2020 to 2024 [5][41]. Summary by Sections Company Overview - Runben Co., Ltd. specializes in the research, production, and sales of mosquito repellent and personal care products, with three core product lines: mosquito repellent, baby care, and essential oils [4][55]. - The company has established a strong brand presence since its inception in 2006, transitioning from offline distribution to a robust online sales model [55][31]. Financial Performance - In 2023, the company reported a revenue of 1.033 billion yuan and a net profit of 226 million yuan, with respective year-on-year growth rates of 20.66% and 41.23% [4][58]. - Forecasts for 2024-2026 predict revenues of 1.352 billion yuan, 1.714 billion yuan, and 2.033 billion yuan, with growth rates of 30.84%, 26.85%, and 18.60% respectively [7][10]. Market Analysis - The mosquito repellent market in China has shown steady growth, with retail sales increasing from 6.209 billion yuan in 2015 to an expected 12.006 billion yuan in 2024 [5][41]. - The baby care market is also expanding, driven by the demand for quality products from younger parents, with expectations for the market size to exceed 30 billion yuan in 2021 [5][68]. Competitive Advantages - The company offers high cost-performance products, with flagship items priced between 20-50 yuan, ensuring quality and effectiveness [6][100]. - Runben maintains a strong supply chain and operational capabilities, with significant investments in production automation and smart supply chain management [6][104]. - The company has a robust online presence, ranking first in sales on platforms like Tmall and actively expanding its offline distribution channels [6][84].