Investment Rating - The report assigns an "Outperform" rating to the company, with a target price range of 109.03-115.44 RMB per share (118.51-125.48 HKD per share) based on a 2024 dynamic PS of 17-18x [3][4] Core Investment Thesis - The company is a leading marketing and sales SaaS provider in China, with a comprehensive product portfolio and strong sales network serving both SMB and large enterprise (KA) customers [3][6] - The SaaS business is expected to grow rapidly at 28%/40%/45% in 2024-2026, driven by product optimization, AI adoption, and KA expansion [3] - Precision marketing services are forecast to grow steadily at 15%/20%/20% in 2024-2026 as the economy recovers [3] - Overall gross margin is projected to improve to 58.8%/60.9%/63.1% in 2024-2026 due to the higher-margin SaaS business gaining share [3] Business Overview - The company operates the Marketingforce platform, which integrates technology infrastructure, data middleware, and SaaS products with 237 functional modules covering the entire marketing and sales process [6] - It offers two flagship SaaS products - T Cloud for marketing and Zhenke for sales, which can be customized by combining different functional modules [6] - SaaS revenue grew at a 47.13% CAGR from 2019 to 2023, reaching 702 million RMB, with the number of users increasing to 25,495 and average contract value per user rising to 51,238 RMB [19] Financial Projections - Total revenue is forecast to grow 22.4%/31.9%/35.8% to 1.51/1.99/2.70 billion RMB in 2024-2026 [3][11] - Net loss is expected to narrow from -108 million RMB in 2024 to -58 million RMB in 2025, turning profitable at 18 million RMB in 2026 [3][11] - SaaS business is projected to contribute 58.8%/60.9%/63.1% of total revenue in 2024-2026, up from 57.0% in 2023 [11][18] Industry Outlook - The marketing and sales SaaS market in China grew at a 29.7% CAGR from 2018 to 2022, reaching 20.6 billion RMB, and is expected to expand to 74.5 billion RMB by 2027 at a 29.3% CAGR [9] - Compared to back-office SaaS solutions like HR and supply chain management, companies are more willing to pay for marketing and sales SaaS as it directly drives customer acquisition and revenue growth [9]
迈富时：全链路营销与销售SaaS龙头，SMB与KA双轮驱动