承德露露：公司更新：激励有效，营收稳健股息可观

Investment Rating - The investment rating for the company is "Accumulate" [7][11]. Core Views - The company has shown effective incentives and stable revenue growth, achieving a revenue increase of 9.76% in 2023, with Q4 revenue reaching 919 million (up 27.54% year-on-year), marking the highest single Q4 revenue in history [8][9]. - The company has significant potential in its existing products and is actively developing new products, with a notable increase in the number of distributors in the northern market from 431 at the end of 2019 to 548 at the end of 2023, a growth of 26.3% [9]. - The company is expected to face short-term cost pressures but anticipates relief starting in the second half of the year as raw material prices decline [10]. - The company maintains a high and sustainable dividend payout ratio, with an average dividend rate of 56.13% since its listing and a dividend rate of 65.98% for 2023 [10]. Summary by Sections Financial Performance - Total revenue for 2022 was 2,692 million, increasing to 2,955 million in 2023, with projections of 3,161 million for 2024, reflecting a year-on-year growth of 6.97% [7][11]. - The net profit attributable to the parent company for 2023 was 638.13 million, with expectations of 633.39 million for 2024, indicating a slight decline of 0.74% [7][11]. - The earnings per share (EPS) for 2023 was 0.61, projected to be 0.60 in 2024 [7][11]. Market Data - The closing price of the company's stock is 7.58 yuan, with a market capitalization of 7,978.36 million [3]. - The price-to-earnings (P/E) ratio based on the current price and latest diluted EPS is 12.55 for 2023 and projected to decrease to 10.02 by 2026 [7][11]. Operational Insights - The company has made significant investments in channel management and terminal development, with the number of high-speed rail stores increasing from 131 in 2022 to 212 in 2023 [9]. - The company has also increased its new product development efforts, with multiple categories in the pipeline [9].