SPM(601900) 华龙证券·2024-08-06 09:00Investment Rating - The report maintains a "Buy" rating for Southern Media (601900 SH) [1] Core Views - Southern Media is a leading comprehensive publishing and media enterprise in Guangdong, with a strong presence in traditional and digital publishing [1] - The company's education publishing business has shown significant growth, with a 34 39% YoY increase in net profit in 2023 [1] - Southern Media is actively exploring "AI+Education" applications, with products covering language, art, and Go, which are expected to drive future growth [1][53] Company Overview - Southern Media operates 10 publishing houses and has a comprehensive media business structure, including traditional and digital publishing [7] - The company's revenue in 2023 reached 9 365 billion yuan, with a net profit of 1 284 billion yuan, representing a 3 35% and 34 39% YoY increase, respectively [1][16] - Southern Media's main business segments include publishing, distribution, materials, printing, and media, with publishing and distribution accounting for over 80% of revenue [1][22] Industry Overview - The publishing industry is dominated by state-owned enterprises with stable competition and high entry barriers [34] - The industry's total revenue in 2023 was 146 7 billion yuan, with a 1 37% YoY increase, and net profit grew by 19 32% to 19 5 billion yuan [35] - Educational demand remains strong, with the number of students in primary, middle, and high schools increasing from 178 02 million in 2019 to 188 84 million in 2023 [48] AI and Digital Transformation - Southern Media has launched several AI-driven educational products, such as "Yuejiao AI Listening" and "Yuejiao E-Listening," which are expected to enhance learning efficiency [53] - The company's digital platform, "Yuejiao Xiangyun," has over 43 million active users in 2023, a 95 77% YoY increase, and serves 16 million teachers and students in Guangdong [51] - AIGC (AI-generated content) is being integrated into the publishing process, improving efficiency in content creation, editing, and marketing [56] Financial Projections - Revenue is expected to grow steadily, with projections of 9 665 billion yuan in 2024, 10 013 billion yuan in 2025, and 10 363 billion yuan in 2026 [57] - Net profit is forecasted to be 953 million yuan in 2024, 1 037 billion yuan in 2025, and 1 162 billion yuan in 2026 [57] - The company's PE ratio for 2024-2026 is estimated at 10 7x, 10x, and 8x, respectively, indicating a favorable valuation compared to peers [58][62]