Investment Rating - The report maintains a BUY rating for Tencent with a target price of HK480.0,derivedfromasum−of−the−parts(SOTP)valuationapproach[1][22].CoreInsights−Tencent′stotalrevenuefor2Q24grewby8190.6 per share, while the social network services (SNS) business is valued at HK30.0pershare[5][7].−ThefintechbusinessisvaluedatHK79.7 per share, reflecting Tencent's strong position in China's digital payment market [6][7]. - The advertising business is valued at HK$83.5 per share, based on a premium P/E ratio due to resilient ad revenue growth [22]. Financial Summary - Tencent's total assets are projected to grow from RMB1,635.9 billion in 2024E to RMB2,085.6 billion by 2026E, indicating strong financial health [13][30]. - The company is expected to maintain a robust cash position, with cash and equivalents projected at RMB152.4 billion in 2024E [13].