Investment Rating - The investment rating for Poly Property (6049.HK) is "Buy" with a current price of HKD 25.25 [1]. Core Views - The company achieved a revenue of RMB 7.87 billion in the first half of 2024, representing a year-on-year growth of 10.2%, and a net profit attributable to shareholders of RMB 850 million, up 10.8% year-on-year [2]. - The gross profit margin is approximately 20.5%, a slight decrease of 0.71 percentage points year-on-year, while the net profit margin remains stable at 10.9% [2]. - The company is optimizing its business layout, with a focus on enhancing both the quantity and quality of its property management services [2]. - The compound annual growth rate (CAGR) for net profit attributable to shareholders is projected to be 10.5% from 2024 to 2026, supported by the company's large property management system and state-owned enterprise advantages [3]. Summary by Sections Financial Performance - In H1 2024, Poly Property's property management services generated revenue of RMB 5.59 billion, a 16.1% increase year-on-year, with third-party revenue contributing approximately RMB 2.32 billion, accounting for 41.4% of total revenue [2]. - The company expanded its managed area to 950 million square meters, with 760 million square meters under management, where third-party projects represent 63.2% and 64.9% respectively [2]. - New third-party project contracts amounted to RMB 1.2 billion, with new signed contracts totaling RMB 1.07 billion, indicating a focus on quality expansion [2]. Business Development - The company is accelerating its expansion into non-residential sectors, with new contracts in commercial and office properties amounting to RMB 430 million and RMB 620 million respectively [2]. - The non-residential sector now accounts for 60.6% of the total managed area, with revenue growth rates of 15.4%, 16.8%, and 25.7% for residential, commercial, and public properties respectively [2]. Value-Added Services - Revenue from non-owner value-added services decreased by 2.1% year-on-year to RMB 1.03 billion, representing 13.1% of total revenue, primarily due to a decline in project numbers [2]. - Community value-added services generated RMB 1.25 billion, down 1.8% year-on-year, accounting for 15.9% of total revenue [2].
保利物业：2024年中报点评：业绩稳健增长，外拓量质同步提升