房地产 2026 年 03 月 22 日 投资评级：看好（维持） 行业走势图 数据来源：聚源 -14% -7% 0% 7% 14% 22% 29% 2025-03 2025-07 2025-11 房地产 沪深300 相关研究报告 《十五五规划纲要正式发布，住建部 表 态 坚 决 稳 住 楼 市 — 行 业 周 报 》 -2026.3.15 《自然资源部 38 号文定调，土地市场 进 入 存 量 时 代 — 行 业 点 评 报 告 》 -2026.3.12 《逆境磨砺，暗藏契机—房地产行业 2026 春季投资策略》-2026.3.3 单周成交数据仍降，南京郑州地产政策优化 ——行业周报 齐东（分析师） 胡耀文（分析师） qidong@kysec.cn 证书编号：S0790522010002 huyaowen@kysec.cn 证书编号：S0790524070001 单周成交数据仍降，南京郑州地产政策优化 本周我们跟踪的全国 30城新房成交面积和 15城二手房成交面积均连续六周同比 下降，反映出"小阳春"成色略有不足。本周央行提出继续实施好适度宽松的货 币政策，南京和郑州均出台了一系列地产优化政策，在各项促进房地 ...

房地产 单周成交数据仍降，南京郑州地产政策优化 ——行业周报 齐东（分析师） 胡耀文（分析师） qidong@kysec.cn 证书编号：S0790522010002 2026 年 03 月 22 日 投资评级：看好（维持） 行业走势图 数据来源：聚源 -14% -7% 0% 7% 14% 22% 29% 2025-03 2025-07 2025-11 房地产 沪深300 相关研究报告 《十五五规划纲要正式发布，住建部 表 态 坚 决 稳 住 楼 市 — 行 业 周 报 》 -2026.3.15 《自然资源部 38 号文定调，土地市场 进 入 存 量 时 代 — 行 业 点 评 报 告 》 -2026.3.12 《逆境磨砺，暗藏契机—房地产行业 2026 春季投资策略》-2026.3.3 价格端：2026 年第 12 周，冰山 100 指数为 9994，周环比-0.1%，周同比-12.5%； 其中北京、上海、深圳、广州周同比分别-14.9%、-11.1%、-10.1%、-12.8%，环 比分别持平、+0.2%、-0.1%、-0.2%。 风险提示：市场信心恢复不及预期，政策影响不及预期。 huyaowen@ky ...

[Table_Page] 投资策略周报|房地产 证券研究报告 [Table_Title] 房地产开发与服务 26 年第 12 周 楼市热度维持高涨，核心城市企稳可期 [Table_Summary] 核心观点： [Table_Grade] 行业评级 买入 前次评级 买入 报告日期 2026-03-22 [Table_PicQuote] 相对市场表现 -14% -6% 1% 9% 16% 24% 03/25 06/25 08/25 10/25 01/26 03/26 房地产 沪深300 | [分析师： Table_Author]郭镇 | | | --- | --- | | | SAC 执证号：S0260514080003 | | | SFC CE No. BNN906 | | | 021-38003639 | | | guoz@gf.com.cn | | 分析师： | 邢莘 | | | SAC 执证号：S0260520070009 | | | 021-38003638 | | | xingshen@gf.com.cn | | 分析师： | 谢淼 | | | SAC 执证号：S0260522070007 | | | ...

证券研究报告·行业月报·房地产 房地产行业月报 开发投资降幅收窄，市场逐步探底向稳 2026 年 03 月 22 日 增持（维持） [Table_Tag] [Table_Summary] 投资要点 行业走势 -9% -6% -3% 0% 3% 6% 9% 12% 15% 18% 21% 2025/3/24 2025/7/22 2025/11/19 2026/3/19 房地产 沪深300 相关研究 《政策驱动存量盘活，城市更新重要 性提升》 2026-03-12 证券分析师 姜好幸 执业证书：S0600525110001 jianghx@dwzq.com.cn 证券分析师 刘汪 执业证书：S0600526030001 liuwang@dwzq.com.cn 《基于 OpenClaw 的房地产股票投研 生产力提升实践》 2026-03-11 东吴证券研究所 1 / 10 请务必阅读正文之后的免责声明部分 ◼ 开发投资降幅收窄，新开工竣工延续调整。2026 年 1-2 月，全国房地产 累计开发投资 9612 亿元，同比变化-11.1%，降幅较 2025 年全年收窄 6.1pct，房企投资态度在市场调整中保持谨慎但降 ...

Core Insights - The report indicates that the real estate market remains robust, with stabilization expected in core cities [1] - The industry rating is maintained at "Buy" [2] Policy Overview - The central bank has kept the Loan Prime Rate (LPR) unchanged, while local governments are optimizing housing fund policies, including subsidies for home purchases in cities like Shaoxing [6][17] - Local policies include increased housing fund withdrawal limits and adjustments to down payment ratios for commercial properties [19][21] Transaction Performance - New home transaction volume in 49 cities reached 350.85 million square meters, a week-on-week increase of 20.2%, but a year-on-year decrease of 14.1% [22][23] - Second-hand home transactions have shown a week-on-week increase of 2.3%, marking five consecutive weeks of growth [22] Market Sentiment - The new home supply has decreased by 22% week-on-week, while the transaction volume has exceeded the new supply, indicating improved absorption rates [6] - The average price of second-hand homes is stable at 10,176 yuan per square meter, with expectations for positive price trends in the coming month [6] Land Market Performance - Land supply has increased, with transaction revenue from residential land in 300 cities reaching 21.5 billion yuan, a month-on-month increase of 2.0% [6] - The land transaction area was 7.2 million square meters, with a weekly transaction conversion rate of 64% [6] Company Valuation and Financial Analysis - Major companies in the sector, such as Vanke A and China Overseas Development, maintain a "Buy" rating with reasonable values set at 7.64 yuan and 16.02 yuan per share, respectively [7] - The report highlights the financial metrics of various companies, including EPS and PE ratios, indicating potential investment opportunities [7] C-REITs Market Overview - The C-REITs sector saw a slight decline in the comprehensive return index by 0.06%, with 39 out of 78 REITs experiencing gains [6]

Investment Rating - The report assigns an "Accumulate" rating for the real estate industry [4]. Core Insights - The overall data for January-February 2026 shows a narrowing year-on-year growth rate, with significant changes in the land market, which is expected to be a key observation indicator for the year [2]. - The report highlights that the improvement in the land market is driven by quality adjustments, indicating a potential easing of financial pressures on real estate companies [54]. - The report emphasizes that low-inventory real estate companies that adapt to new supply standards are the core selection moving forward [53]. Summary by Sections 1. Investment Overview - In January-February 2026, the total real estate development investment was 961.2 billion yuan, a year-on-year decrease of 11.1%, but the decline has narrowed compared to the previous year [12][41]. - The sales area of commercial housing decreased by 13.5% year-on-year, while the sales amount fell by 20.2%, indicating a continuous decline but with signs of stabilization [25][41]. 2. Development Investment and Sales - The report notes that the new construction area saw a year-on-year decline of 23.1%, and the completion area decreased by 27.9%, with both declines expanding compared to the previous year [17][25]. - The funding sources for real estate development decreased by 16.5% year-on-year, with domestic loans down by 13.9% and personal mortgage loans down by 41.9% [41][43]. 3. Market Dynamics - The report indicates that the land market's improvement suggests a potential increase in supply, which may impact the ongoing inventory reduction pressures [54]. - The differentiation in sales performance between first-tier and second-tier cities is noted, with first-tier cities experiencing a more significant decline in sales [31][29]. 4. Recommendations - The report recommends several companies for investment, including Vanke A, Poly Development, and China Overseas Development among others, highlighting their adaptability to new supply standards [53][59].

Investment Rating - The report maintains a "Positive" rating for the real estate sector, focusing on high-quality real estate companies and commercial real estate [4][30]. Core Insights - The investment side remains weak, with a significant decline in new starts and completions, indicating a challenging environment for the real estate sector [4][20]. - Sales metrics show a contraction, but the decline is narrowing, suggesting a potential bottoming out phase for the market [21][30]. - Funding sources are under pressure, with a notable decrease in domestic loans and personal mortgage loans, although there are signs of gradual improvement expected due to policy support [33]. Summary by Sections Investment Side - In January-February 2026, real estate development investment totaled 961.2 billion yuan, down 11.1% year-on-year, with new starts down 23.1% and completions down 27.9% [4][20]. - The report forecasts a continued weak investment environment, with predictions of a 7.7% decline in new starts, a 13.1% decline in completions, and a 9.1% decline in overall investment for 2026 [4][20]. Sales Side - The total sales area for January-February 2026 was 0.9 billion square meters, a year-on-year decrease of 13.5%, while sales revenue fell by 20.2% to 818.6 billion yuan [21][30]. - The average selling price of properties decreased by 7.7% year-on-year, indicating ongoing pricing pressure in the market [29][30]. - The report anticipates that sales will remain below demand levels in the short term, with a forecast of a 7.6% decline in sales area, a 9.4% decline in sales revenue, and a 2.0% decline in prices for 2026 [32][30]. Funding Side - Total funding sources for real estate development in January-February 2026 were 1.3 trillion yuan, down 16.5% year-on-year, with domestic loans decreasing by 13.9% [33]. - The report highlights a tightening in funding conditions, particularly in personal mortgage loans, which saw a 41.9% year-on-year decline [33]. - Despite the current funding pressures, the report suggests that ongoing policy support may lead to gradual improvements in funding availability [33].

Core Insights - The report highlights a tightening of urban construction planning, which is expected to increase attention on the real estate sector [4] - The market is showing signs of improvement in transaction performance, with new home sales and second-hand home transactions experiencing fluctuations [4][19] - The report suggests a growing capital attraction to the real estate sector, indicating potential for upward movement in the market [4] Policy Overview - Central policies emphasize urban development that prioritizes public welfare projects, limiting new construction land for commercial real estate [14][15] - Local policies include adjustments in housing subsidies and public fund loan relaxations in cities like Dongguan and Chengdu [18][20] Transaction Performance - New home sales in 49 cities decreased by 4.5% week-on-week and 12.9% year-on-year, with a notable decline of 6.5% when aligned with the Spring Festival [19][21] - Second-hand home transactions showed a week-on-week increase of 8.2%, indicating a positive trend despite ongoing challenges [19][21] Market Sentiment - The report notes a gradual increase in new home launches, with a 54% week-on-week rise, while second-hand listings have not kept pace with seasonal expectations [4] - The real estate sector's performance is improving, with the SW real estate index showing a relative recovery compared to the broader market [4] Land Market Dynamics - Land supply has increased, with a total of 170 billion yuan in land sales recorded, reflecting an 8.3% week-on-week increase [4][12] - The report indicates a significant drop in year-to-date land sales compared to the previous year, highlighting ongoing challenges in the land market [4] Company Valuation and Financial Analysis - Key companies in the real estate sector, such as Vanke A and China Overseas Development, are rated as "Buy" with projected reasonable values indicating potential upside [5] - The report provides detailed financial metrics for various companies, including EPS, PE ratios, and ROE, suggesting a focus on fundamental analysis for investment decisions [5]

（於中華人民共和國註冊成立的股份有限公司） （股份代號：06049） 董事名單與其角色和職能 保利物業服務股份有限公司董事會（「董事會」）成員載列如下： POLY PROPERTY SERVICES CO., LTD. 保利物業服務股份有限公司 獨立非執行董事 王小軍先生 譚燕女士 張禮卿先生 董事會設立四個董事會委員會，下表提供各董事會成員在該委員會中所擔任的 職位： | 董事 | | | 委員會 | | | --- | --- | --- | --- | --- | | | 審核委員會 | 薪酬委員會 | 提名委員會 | 戰略與可持續 發展委員會 | | 吳蘭玉女士 | – | – | C | C | | 王英男先生 | – | – | – | M | | 劉平先生 | – | – | M | M | | 劉智慧先生 | M | – | – | – | | 王小軍先生 | M | C | M | – | | 譚燕女士 | C | M | M | M | | 張禮卿先生 | M | M | M | M | 附註： C 有關董事會委員會的主席 M 有關董事會委員會的成員 中國廣州，2026年3月13日 執行董 ...

（股份代號：06049） 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告之內容概不負責，對其準確性 或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何部分內容而產生或因倚 賴該等內容而引致之任何損失承擔任何責任。 (1) 於2026年3月13日舉行的2026年第一次臨時股東大會投票結果 及 (2) 委任董事及董事會委員會委員 茲提述保利物業服務股份有限公司（「本公司」）日期為2026年2月9日有關2026年 第一次臨時股東大會（「臨時股東大會」）的通函（「通函」）及通告（統稱「臨時股東 大會文件」）。除非文義另有所指，本公告所用詞彙與臨時股東大會文件所界定者 具有相同涵義。 POLY PROPERTY SERVICES CO., LTD. 保利物業服務股份有限公司 （ 於中華人民共和國註冊成立的股份有限公司 ） 董事會欣然宣佈，臨時股東大會已於2026年3月13日（星期五）於中國廣東省廣州 市海珠區閱江中路832號保利發展廣場東塔二樓會議室舉行。 臨時股東大會的召開符合適用的中國法律法規、上市規則及《公司章程》的規定。 於舉行臨時股東大會當日，本公司已發行股份總數為553,333,400 ...