证券分析师 行 业 及 产 业 房地产 行 业 研 究 / 行 业 点 评 证 券 研 究 报 告 《房地产行业 2026 年投资策略：潮平待 风起，扬帆更远航》 2025/11/17 《好房子的另类破局之道，引领核心城市 五重共振——好房子专题报告系列之三》 2025/09/10 袁豪 A0230520120001 yuanhao@swsresearch.com 顾铮 A0230525120002 guzheng@swsresearch.com 研究支持 顾铮 A0230525120002 guzheng@swsresearch.com 联系人 顾铮 A0230525120002 guzheng@swsresearch.com 2026 年 02 月 08 日 商业不动产REITs密集申报，上海收购 二手住房用于保租房 看好 —— 地产及物管行业周报（2026/1/31-2026/2/6） 本期投资提示： 请务必仔细阅读正文之后的各项信息披露与声明 本研究报告仅通过邮件提供给 博时基金 博时基金管理有限公司(researchreport@bosera.com) 使用。1 相关研究 ⚫ 地产行业数据：新房、二 ...

Core Insights - The report discusses the implementation of the "Tax Law Principle" and its implications for service industries such as internet and finance, indicating that current tax arrangements are unlikely to change significantly in the short term [2][3][12] - The real estate sector is experiencing a favorable shift in financing policies, with REITs and private placements opening new equity financing channels to alleviate financial pressures on real estate companies [3][13] Tax Law Implementation - The State Council approved the "Implementation Regulations of the Value-Added Tax Law of the People's Republic of China" on December 19, 2025, and subsequent announcements have clarified tax details, suggesting stability in tax arrangements for service industries [2][3][12] - The definition of "basic services" in telecommunications is evolving, with mobile data and internet broadband still classified as "value-added services" subject to a 6% VAT rate, while traditional voice services are recognized as "basic services" with a 9% VAT rate [2][3][12] Real Estate Sector Analysis - The financing environment for the real estate industry is improving, with a shift from debt financing to equity financing, including the introduction of REITs and private placements [3][13] - Recent regulatory changes, such as the gradual retreat from the "three red lines" policy, indicate a more supportive financing environment for real estate companies [13] - The report maintains a "positive" rating for the real estate sector, highlighting the potential for recovery in the industry as financing policies become more favorable [3][13] Investment Recommendations - The report recommends several quality real estate companies for investment, including China Jinmao, Poly Developments, and China Resources Land, among others, due to their potential for recovery and attractive valuations [13] - The report emphasizes the importance of monitoring the evolving financing landscape and the impact of government policies on the real estate market [3][13]

FF301 股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 公司名稱: 保利物業服務股份有限公司（於中華人民共和國註冊成立的股份有限公司） 截至月份: 2026年1月31日 狀態: 新提交 致：香港交易及結算所有限公司 呈交日期: 2026年2月3日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | H | | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 06049 | 說明 | | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 347,000,090 | RMB | | 1 | RMB | | 347,000,090 | | 增加 / 減少 (-) | | | | | | | RMB | | | | 本月底結存 | | | 347,000,090 | RMB | | 1 | RMB | | 347,0 ...

1月27日，保利物业的4条公告打破了物业行业的平静，这距离该公司上一次关键人事变动已过去3年。 2023年1月，吴兰玉接任董事长，姚玉成空降出任总经理。而此次，因工作调整辞任总经理的姚玉成， 其职位由47岁的王英男接棒，后者履历几乎贯穿地产开发全链条。 头部物业企业的人事变动并非行业孤例，随着地产行业的深度调整，拥有稳定现金流的物业企业反而成 了"香饽饽"，越来越多地产高管开始转投物业企业。《每日经济新闻》记者注意到，仅2026年以来，就 已有保利物业、建业新生活、弘阳服务等物业企业陆续迎来地产背景高管。 作为昔日地产板块的配套行业，物业行业正在成为房企核心人才的新赛场。 2026年开年就已经有三家物业企业迎来了地产高管，而如果追溯到2025年全年，这个名单就更长了。 比如雅生活的王海洋、荣万家的吴秋云、永升服务的林祝波等，一众地产老将纷纷接掌物业企业核心岗 位。 地产大佬去物业 2026年开年，多位地产老将奔赴物业赛道。 1月27日，保利物业连发4条公告，官宣管理层换血，深耕地产领域15年的王英男接棒姚玉成出任总经 理。 事实上，约半个月前，保利发展将运营管理中心与产品管理中心合并为不动产运营中心，集团架构 ...

Investment Rating - The report maintains an "Overweight" rating for the real estate industry [4][6] Core Insights - The report emphasizes the importance of monitoring the year-on-year performance of new and second-hand housing transactions aligned with the Spring Festival holiday, suggesting that the data may show significant changes in the coming weeks [11] - The real estate sector is viewed as an early economic indicator, making it a crucial area for investment as it reflects broader economic trends [4] - The competitive landscape in the industry is improving, with leading state-owned enterprises and select mixed-ownership and private companies expected to benefit more in the future [4] - The report suggests focusing on first-tier and select second- and third-tier cities for investment opportunities, as this combination has historically performed better during market rebounds [4] Summary by Sections New Housing Transactions - In the latest week, new housing transaction area in 30 cities was 136.9 million square meters, a month-on-month increase of 16.3% but a year-on-year decrease of 32.3% [23] - First-tier cities accounted for 40.3 million square meters, with a month-on-month increase of 6.7% and a year-on-year decrease of 20.0% [23] - Second-tier cities saw 64.9 million square meters, with a month-on-month increase of 24.4% and a year-on-year decrease of 29.8% [23] - Third-tier cities recorded 31.7 million square meters, with a month-on-month increase of 14.1% and a year-on-year decrease of 46.6% [23] Second-Hand Housing Transactions - The total area of second-hand housing transactions in 15 sample cities was 211.9 million square meters, a month-on-month decrease of 0.9% but a year-on-year increase of 15.0% [33] - First-tier cities contributed 93.8 million square meters, with a month-on-month decrease of 0.6% [33] - Second-tier cities had 82.6 million square meters, with a month-on-month decrease of 1.8% [33] - Third-tier cities recorded 35.5 million square meters, with a month-on-month increase of 0.2% [33] Credit Bonds - In the week from January 26 to February 1, eight credit bonds from real estate companies were issued, totaling 4.96 billion yuan, a decrease of 4.73 billion yuan from the previous week [3] - The total repayment amount was 8.93 billion yuan, a decrease of 7.49 billion yuan, resulting in a net financing amount of -3.97 billion yuan, which is an increase of 2.76 billion yuan from the previous week [3]

昔日地产板块的配套行业，正在成为房企核心人才的新赛场。 1月27日，保利物业的四条公告打破了物管行业的平静，这距离该公司上一次关键人事变动已过去三年。2023年1月，吴兰玉接任董事长，姚玉成空降出任 总经理。 而此次，因工作调整辞任总经理的姚玉成，其职位由47岁的王英男接棒，后者履历几乎贯穿地产开发全链条。 头部物企的人事变动并非行业孤例，随着地产行业的深度调整，拥有稳定现金流的物业板块反而成了"香饽饽"，越来越多地产高管也开始转投物企。据 《每日经济新闻》记者（以下简称每经记者）统计，仅2026年以来，保利物业、建业新生活、弘阳服务已陆续迎来了地产背景高管。 地产大佬去物业 2026年开年，多位地产老将集体奔赴物管赛道。 1月27日，保利物业连发四条公告，官宣管理层换血，深耕地产领域15年的王英男接棒姚玉成出任总经理。 事实上，约半个月前，保利发展将运营管理中心与产品管理中心合并为不动产运营中心，集团架构调整的信号刚释放，王英男调任的消息便已传开。 中国企业资本联盟副理事长柏文喜向每经记者指出，保利发展这一架构调整，标志着集团层面已打破开发与运营的职能壁垒，物业板块引入地产高管，是 组织架构变革的自然延伸。 ...

昔日地产板块的配套行业，正在成为房企核心人才的新赛场。 1月27日，保利物业的四条公告打破了物管行业的平静，这距离该公司上一次关键人事变动已过去三年。2023年1月，吴兰玉接任董事长，姚玉成空降出任 总经理。 而此次，因工作调整辞任总经理的姚玉成，其职位由47岁的王英男接棒，后者履历几乎贯穿地产开发全链条。 头部物企的人事变动并非行业孤例，随着地产行业的深度调整，拥有稳定现金流的物业板块反而成了"香饽饽"，越来越多地产高管也开始转投物企。据 《每日经济新闻》记者（以下简称每经记者）统计，仅2026年以来，保利物业、建业新生活、弘阳服务已陆续迎来了地产背景高管。 地产大佬去物业 2026年开年，多位地产老将集体奔赴物管赛道。 1月27日，保利物业连发四条公告，官宣管理层换血，深耕地产领域15年的王英男接棒姚玉成出任总经理。 物业"翻身" 地产黄金时代，房企靠着开发销售赚得盆满钵满，物业板块不过是配套服务的附属品，营收微薄、话语权弱，从不会被纳入集团核心战略，更谈不上让地 产核心骨干扎根。 彼时的物业高管多从内部基层培养，物业板块的生存发展，较多依靠地产母公司的资源。但如今，手握稳定现金流的物业板块，成了房企手中 ...

下一位是谁？ 昔日地产板块的配套行业，正在成为房企核心人才的新赛场。 1月27日，保利物业的四条公告打破了物管行业的平静，这距离该公司上一次关键人事变动已过去三年。2023年1月，吴兰玉接任董事长，姚玉成空降出任 总经理。 而此次，因工作调整辞任总经理的姚玉成，其职位由47岁的王英男接棒，后者履历几乎贯穿地产开发全链条。 头部物企的人事变动并非行业孤例，随着地产行业的深度调整，拥有稳定现金流的物业板块反而成了"香饽饽"，越来越多地产高管也开始转投物企。据 《每日经济新闻》记者（以下简称每经记者）统计，仅2026年以来，保利物业、建业新生活、弘阳服务已陆续迎来了地产背景高管。 地产大佬去物业 2026年开年，多位地产老将集体奔赴物管赛道。 1月27日，保利物业连发四条公告，官宣管理层换血，深耕地产领域15年的王英男接棒姚玉成出任总经理。 事实上，约半个月前，保利发展将运营管理中心与产品管理中心合并为不动产运营中心，集团架构调整的信号刚释放，王英男调任的消息便已传开。 中国企业资本联盟副理事长柏文喜向每经记者指出，保利物业这一架构调整，标志着集团层面已打破开发与运营的职能壁垒，物业板块引入地产高管，是 组织架构变 ...

核心销售趋于均衡，投资开发仍需助力 [Table_Industry] 房地产 房地产行业 2026 年展望 行 业 深 证 券 研 究 报 告 请务必阅读正文之后的免责条款部分 股 票 | [姓名table_Authors] | 电话 | 邮箱 | 登记编号 | | --- | --- | --- | --- | | 涂力磊(分析师) | 021-23185710 | tulilei@gtht.com | S0880525040101 | | 谢皓宇(分析师) | 010-83939826 | xiehaoyu@gtht.com | S0880518010002 | | 陈昭颖(分析师) | 021-23183953 | chenzhaoying@gtht.com | S0880525100002 | 本报告导读： 行业供给缩量提质，新旧动能形成合力推动市场触底回暖。基于以上判断，我们认 为 2026 年重点城市销售有望率先寻找均衡点。长尾城市市场拖累依旧，但幅度收 窄。 投资要点： [Table_Report] 相关报告 房地产《第 4 周成交涨跌互现，供给下降有利市 场重获均衡》2026.01.25 房地 ...

Group 1 - Poly Property announced a framework agreement for the second phase of parking space agency services with its controlling shareholder, Poly Development Holdings, effective for three years from the date of approval at the extraordinary general meeting [1] - Poly Development Holdings holds a 72.289% stake in Poly Property, making this transaction a continuing connected transaction that requires disclosure and independent shareholder approval [1] - The agreement stipulates that Poly Property will provide exclusive agency services for the rental and sale of parking spaces to Poly Development Holdings, with a maximum annual deposit limit of 2 billion yuan from 2026 to 2029, and agency service fees capped at 500 million yuan for 2026-2028 and 125 million yuan for 2029 [1]