Investment Rating - The investment rating for the company is "Outperform the Market" and is maintained [1]. Core Views - The company is undergoing a restructuring process to divest its real estate development business, focusing on a new business model that includes development, property management, asset operation, and real estate technology [4]. - For the first half of 2024, the company reported a revenue of RMB 25.134 billion, a year-on-year decrease of 30.8%, and a net profit attributable to the parent company of RMB 376 million, down 51.9% year-on-year [4][8]. - The company aims to leverage its strong financing capabilities and explore new industry models, projecting an EPS of RMB 0.71 for 2024, with a valuation range of HKD 7.73 to HKD 9.28 per share [10]. Summary by Sections Business Restructuring - The company announced plans to implement a physical distribution of shares in a private company to shareholders, effectively separating its real estate development business [4]. - The restructuring aims to create a business model that integrates development, property management, asset operation, and real estate technology, without changing the essence of its operations [4]. Financial Performance - For the first half of 2024, total revenue was RMB 25.134 billion, down 30.83% from RMB 36.335 billion in the same period of 2023 [8]. - The total profit for the first half of 2024 was RMB 1.224 billion, a decrease of 55.51% year-on-year [8]. - The company reported a net profit margin of 2.4% for the first half of 2024, down from 4.6% in the same period of 2023 [9]. Service and Commercial Operations - The company’s property management segment, 美置服务, has a contracted area of 92.18 million square meters and is expanding into industrial parks and healthcare services [4]. - The commercial segment operates 13 projects, with a focus on integrating quality assets and enhancing operational efficiency [4]. Future Projections - The company forecasts a revenue of RMB 51.112 billion for 2024, with a projected net profit of RMB 1.020 billion [12]. - The expected EPS for 2024 is RMB 0.71, with a PE ratio of 10-12 times, indicating a market capitalization range of HKD 111 billion to HKD 133 billion [10].
美的置业：公司半年报：剥离房开主业，聚焦新常态下新赛道