徐工机械：工程机械内外兼修，行业龙头乘风远航

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company is a leading player in the engineering machinery sector, with a solid market position and continuous improvement in operational quality and profitability. The company has a comprehensive product range including cranes, excavators, concrete machinery, and mining machinery, and has achieved significant sales in various categories [4][5][25][27]. - The engineering machinery industry is approaching a turning point, with marginal improvements in demand expected due to stable new demand, a potential peak in replacement demand starting in 2024, and steady growth in overseas exports [4][5][57][59][62]. Summary by Sections Company Overview - The company is recognized as a leading engineering machinery enterprise in China, with a diverse product portfolio and a strong global presence, exporting to over 193 countries [25][27]. - The company has undergone significant restructuring, enhancing its operational efficiency and market competitiveness [49][51]. Financial Performance - In 2023, the company reported revenues of 92.85 billion yuan, a slight decrease of 1.0% year-on-year, while net profit increased by 23.5% to 5.33 billion yuan. The company expects continued growth in net profit for 2024-2026, with projected figures of 6.49 billion, 8.57 billion, and 10.95 billion yuan respectively [5][56]. - The company's gross margin improved to 22.4% in 2023, with a net margin of 5.7%, reflecting enhanced profitability [54][56]. Industry Outlook - The engineering machinery sector is expected to see a recovery in demand, driven by increased infrastructure investment and favorable government policies in the real estate sector [59][61]. - The upcoming peak in replacement demand for machinery is anticipated to begin in 2024, as the average lifespan of equipment approaches its end [62][63]. Growth Drivers - The company is focusing on expanding its international operations, with a robust global marketing network and increasing overseas revenue contributing to its growth [4][5][27]. - The company is also enhancing its product offerings in emerging segments such as aerial work platforms and mining machinery, which are expected to drive future revenue growth [4][5][47].