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宋城演艺:点评报告:业绩持续复苏,新项目表现出色

Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected relative outperformance of 5% to 15% compared to the market over the next 6 months [5][10] Core Views - The company's performance in 2024H1 met expectations, with revenue reaching 1.177 billion yuan (+59.00% YoY) and net profit attributable to shareholders of 550 million yuan (+81.75% YoY) [3] - Both established and new projects performed exceptionally well, with Hangzhou Songcheng's revenue growing 29.42% YoY to 293 million yuan and Guangdong Songcheng generating 126 million yuan in revenue since its opening [3] - Profit margins improved significantly, with gross margin reaching 69.19% (+5.24pcts YoY) and net margin increasing to 47.62% (+6.90pcts YoY) [3] - The company is expected to maintain strong growth, with projected net profits of 1.286 billion yuan, 1.570 billion yuan, and 1.796 billion yuan for 2024-2026 respectively [8] Financial Performance Summary - 2024H1 revenue: 1.177 billion yuan (+59.00% YoY) [3] - 2024H1 net profit: 550 million yuan (+81.75% YoY) [3] - Q2 2024 revenue: 618 million yuan (+22.07% YoY) [3] - Q2 2024 net profit: 299 million yuan (+23.17% YoY) [3] - Gross margin: 69.19% (+5.24pcts YoY) [3] - Net margin: 47.62% (+6.90pcts YoY) [3] Project Performance - Hangzhou Songcheng: 293 million yuan revenue (+29.42% YoY) [3] - Guangdong Songcheng: 126 million yuan revenue since opening, with average daily shows of 4.2 and visitor stay time exceeding 4 hours [3] - Three Gorges Songcheng: Officially opened on July 26, 2024, with 6 consecutive sold-out shows on opening day [3] Future Projections - 2024E revenue: 2.615 billion yuan (+35.74% YoY) [4] - 2025E revenue: 3.091 billion yuan (+18.20% YoY) [4] - 2026E revenue: 3.450 billion yuan (+11.62% YoY) [4] - 2024E net profit: 1.286 billion yuan (+1270.43% YoY) [4] - 2025E net profit: 1.570 billion yuan (+22.08% YoY) [4] - 2026E net profit: 1.796 billion yuan (+14.36% YoY) [4] Valuation Metrics - 2024E PE: 15.38x [4] - 2025E PE: 12.60x [4] - 2026E PE: 11.02x [4] - 2024E PB: 2.32x [4] - 2025E PB: 1.96x [4] - 2026E PB: 1.66x [4]