HAIDILAO(06862) 华创证券·2024-08-29 07:52Investment Rating - The report maintains a "Recommend" rating for Haidilao (06862 HK) with a target price of HKD 17 32, compared to the current price of HKD 12 34 [1] Core Views - Haidilao demonstrated strong performance resilience in H1 2024, with revenue reaching RMB 21 49 billion (yoy +13 8%) and core operating profit at RMB 2 799 billion (yoy +13%) [1] - The company maintained a high dividend payout, with an EPS of RMB 0 38 and a dividend per share of RMB 0 358 [1] - Haidilao continued to streamline its store network, opening 11 new stores and closing 43 stores, resulting in a total of 1,343 stores by the end of H1 2024 [2] - The company's same-store turnover rate improved significantly, with an overall rate of 4 2 times (up from 3 3 times in the same period last year) [2] - Despite a decline in average customer spending (RMB 97 4, yoy -5 3%), cost optimization efforts led to a reduction in food costs as a percentage of revenue (-1 7pct to 39%) [2] Financial Performance - Haidilao's operating income for 2024E is projected to be RMB 49 798 billion, with a yoy growth of 19 6% [3] - Net profit attributable to shareholders is expected to be RMB 4 461 billion in 2024E, with a slight yoy decline of 0 9% [3] - The company's EPS for 2024E is forecasted at RMB 0 80, with a P/E ratio of 14x [3] - Haidilao's gross margin for 2024E is estimated at 11 5%, while the net margin is projected at 9 0% [7] Operational Highlights - Haidilao's management focused on optimizing customer satisfaction and implemented a multi-store management model, allowing store managers to oversee multiple locations [2] - The company launched the "Red Pomegranate Plan" to develop new restaurant brands, resulting in the creation of 5 new brands in H1 2024, covering categories such as BBQ, hotpot, and Chinese fast food [2] - Same-store turnover rates improved across all city tiers, with tier-1 cities increasing by 0 6 times, tier-2 cities by 0 8 times, and tier-3 and below cities by 0 9 times [2] Valuation and Forecast - The report forecasts Haidilao's EPS for 2024-2026 at RMB 0 80, RMB 0 92, and RMB 1 01, respectively, with corresponding P/E ratios of 14x, 12x, and 11x [2] - The target price of HKD 17 32 is based on a 2024E P/E multiple of 20x [2]