CHJ(002345) Minsheng Securities·2024-08-29 09:11Investment Rating - The report maintains a "Recommend" rating for Chaohongji (002345 SZ) [1][3] Core Views - Chaohongji achieved steady growth in revenue and net profit in H1 2024, with revenue reaching RMB 3 431 billion (+14 15% YoY) and net profit attributable to shareholders of RMB 229 million (+10 04% YoY) [1] - The company's traditional gold products and franchise agency channels showed rapid revenue growth, with traditional gold products revenue increasing by 31 37% YoY and franchise agency revenue growing by 43 66% YoY [1] - E-commerce business contributed RMB 600 million, accounting for 17 49% of total revenue, with online jewelry sales reaching RMB 536 million (17% of jewelry revenue) [1] - The company's gross margin declined by 2 75 pct YoY to 24 15%, mainly due to product and channel structure differentiation, while net margin remained stable at 6 73% [1] - Channel expansion progressed steadily, with 1 451 jewelry stores (net increase of 52) and 300 leather goods stores by the end of H1 2024 [1] - The company is expected to achieve revenue of RMB 6 734 billion (+14 1% YoY) and net profit of RMB 388 million (+16 4% YoY) in 2024 [1][2] Financial Forecasts - Revenue is projected to grow from RMB 5 900 billion in 2023 to RMB 8 716 billion in 2026, with a CAGR of 13 5% [2][4] - Net profit attributable to shareholders is expected to increase from RMB 333 million in 2023 to RMB 500 million in 2026, with a CAGR of 13 0% [2][4] - EPS is forecasted to grow from RMB 0 38 in 2023 to RMB 0 56 in 2026 [2][4] - PE ratio is expected to decline from 12x in 2023 to 8x in 2026, while PB ratio is projected to decrease from 1 1x to 0 9x over the same period [2][4] Operational Highlights - The company's product innovation capabilities are strong, with a multi-brand matrix driving growth [1] - Franchise channels are accelerating their layout, with 1 186 franchise stores (net increase of 76) by H1 2024 [1] - The company is leveraging flexible regional policies and flagship store models to expand into growth and untapped markets [1]