神州泰岳：子公司壳木游戏净利率大幅提升

Investment Rating - The report maintains a "Buy" rating for the company, with a target price of 8.58 CNY [1] Core Views - The company's 2024 interim report shows strong performance, with total revenue of 3.053 billion CNY, up 15.04% YoY, and net profit attributable to shareholders of 631 million CNY, up 56.18% YoY [3] - The company's game business, particularly the core product "Age of Origins," drove revenue growth, with game business revenue reaching 2.426 billion CNY, up 12.03% YoY, and a gross margin of 72.86% [3] - The subsidiary Shellwood Games saw a significant increase in net profit margin, reaching 33.9%, up 8.6 percentage points YoY, due to increased revenue and reduced promotion expenses [3] - Non-game business revenue grew 34.5% YoY to 627 million CNY, driven by new cloud service clients, but overall gross margin declined by 9.5 percentage points due to lower-margin cloud business [3] - Sales expense ratio dropped significantly to 18.02%, down 8.43 percentage points YoY, reflecting improved cost control [3] Financial Forecasts - Revenue is expected to grow 12% in 2024 to 6.651 billion CNY, with net profit attributable to shareholders projected at 1.183 billion CNY, up 33% YoY [4] - For 2025 and 2026, revenue is forecasted to grow 10% and 7% respectively, reaching 7.347 billion CNY and 7.888 billion CNY, with net profit growing 9% and 16% respectively [4] - The company's P/E ratio is expected to be 14x, 13x, and 11x for 2024, 2025, and 2026 respectively, based on current market valuation [4] Key Financial Metrics - The company's EPS is projected to be 0.60 CNY, 0.65 CNY, and 0.76 CNY for 2024, 2025, and 2026 respectively [1] - ROE is expected to remain strong at 17%, 16%, and 16% for 2024, 2025, and 2026 respectively [1] - The company's net profit margin is forecasted to improve to 17.78%, 17.47%, and 18.86% for 2024, 2025, and 2026 respectively [7] Business Highlights - The company's core game product "Age of Origins" achieved revenue of 1.789 billion CNY in H1 2024, up 21.5% YoY, while promotion expenses decreased by 24.3% [3] - A new game, "Dreamland," is under development with a cumulative development expenditure exceeding 35 million CNY and is expected to be completed by October 2024 [3] - The company's operating cash flow in H1 2024 was 590 million CNY, up 48.97% YoY, reflecting strong cash generation capabilities [3]