2025 年 10 月 19 日 相关研究 联系人 林起贤 (8621)23297818× linqx@swsresearch.com 申万宏源研究微信服务号 小确幸悦己消费避险属性 媒《声鸣远扬》将播出 -互联网传媒周报 20251013-20251017 证券分析师 林起贤 A0230519060002 linqx@swsresearch.com 袁伟嘉 A0230519080013 yuanwj@swsresearch.com 任梦妮 A0230521100005 renmn@swsresearch.com 夏嘉励 A0230522090001 xiajl@swsresearch.com 赵航 A0230522100002 zhaohanq@swsresearch.com 黄俊儒 A0230525070008 huangir@swsresearch.com 研究支持 张淇元 A0230124080001 zhangqy@swsresearch.com 本期投资提示: 请务必仔细阅读正文之后的各项信息披露与声明 避险情绪上升,小确幸悦己消费有一定相对收益。(1) 泡泡玛特:产能爬坡,扩品类、 出海高速推进 ...

Core Insights - Shenzhou Taiyue's stock price decreased by 2.74% on October 16, with a trading volume of 607 million yuan [1] - The company reported a net financing outflow of 639.24 million yuan on the same day, with a total financing and securities balance of 1.403 billion yuan [1] - The company experienced a year-on-year decline in revenue and net profit for the first half of 2025, with revenue at 2.685 billion yuan (down 12.05%) and net profit at 509 million yuan (down 19.26%) [2] Financing and Securities - On October 16, Shenzhou Taiyue had a financing buy-in of 79.82 million yuan and a financing repayment of 86.21 million yuan, resulting in a net financing buy-in of -6.39 million yuan [1] - The current financing balance is 1.393 billion yuan, accounting for 5.70% of the circulating market value, which is above the 60th percentile of the past year [1] - The company had a securities lending balance of 952.24 million yuan, which is below the 30th percentile of the past year, indicating a low level of short selling activity [1] Shareholder Information - As of October 10, the number of shareholders increased to 89,300, a rise of 6.12%, while the average circulating shares per person decreased by 5.77% to 20,690 shares [2] - The company has distributed a total of 1.297 billion yuan in dividends since its A-share listing, with 372 million yuan distributed in the last three years [3] - The largest circulating shareholder is Hong Kong Central Clearing Limited, holding 56.3593 million shares, a decrease of 59.5812 million shares from the previous period [3]

神州泰岳今年以来股价涨8.88%，近5个交易日跌10.00%，近20日跌8.69%，近60日跌1.88%。 资料显示，北京神州泰岳软件股份有限公司位于北京市朝阳区北苑路甲13号院1号楼22层，成立日期 2001年5月18日，上市日期2009年10月30日，公司主营业务涉及运营商业务、物联网与通信、人工智能 与大数据、手机游戏及创新业务等。主营业务收入构成为：游戏75.53%，AI/ICT运营管理19.89%，物 联网/通讯2.04%，创新服务1.99%，其他(补充)0.55%。 神州泰岳所属申万行业为：传媒-游戏Ⅱ-游戏Ⅲ。所属概念板块包括：手游、网络游戏、出海概念、 5G、东数西算等。 10月16日，神州泰岳盘中下跌2.04%，截至10:35，报12.51元/股，成交1.91亿元，换手率0.82%，总市值 246.09亿元。 资金流向方面，主力资金净流出1355.67万元，特大单买入1021.90万元，占比5.34%，卖出978.83万元， 占比5.12%；大单买入3596.15万元，占比18.80%，卖出4994.89万元，占比26.12%。 机构持仓方面，截止2025年6月30日，神州泰岳十大流通股东中 ...

Investment Rating - The industry investment rating is "Overweight" indicating a positive outlook for the sector [9]. Core Insights - The report highlights strong performance in the gaming and cloud computing sectors, with several companies expected to achieve significant year-on-year revenue growth in Q3 2025 [3][4]. - The gaming industry is anticipated to maintain high growth due to relaxed regulations and innovative game categories, with a total of 1,195 game approvals in the first nine months of 2025, a 25% increase year-on-year [3]. - Companies like Tencent and Giant Network are expected to drive growth through new product launches and enhanced operational capabilities [3][4]. Summary by Sections Gaming Sector - Companies such as Giant Network, Century Huatong, and G-bits are projected to experience high growth driven by product launches [3]. - The demand from younger consumers and the potential of AI to create new gaming experiences are key growth drivers [3]. - The report emphasizes the importance of differentiated competition rather than price wars in the gaming market [3]. Cloud Computing and Internet Media - Cloud computing revenues are accelerating, with major players like Tencent and Alibaba investing heavily in AI and cloud services [3][5]. - The report notes that the competition in instant retail is expected to peak in Q3 2025, which will significantly impact profitability expectations [3]. - Companies like Kuaishou are positioned to leverage AI to enhance content and advertising efficiency [3]. Other Industries - The long video and drama sectors are showing signs of recovery, with new policies expected to stimulate growth [3]. - The advertising market is experiencing structural growth, particularly in entertainment and technology sectors [3]. - Companies such as Kuaishou and Bilibili are recovering, while others like Mango Super Media and Focus Media are facing challenges in Q3 [3][4].

格隆汇10月15日丨神州泰岳(300002.SZ)在互动平台表示，公司没有区块链技术储备。 ...

10月14日，神州泰岳盘中下跌2.01%，截至13:01，报12.67元/股，成交5.16亿元，换手率2.15%，总市值 249.24亿元。 资金流向方面，主力资金净流出4258.06万元，特大单买入1842.94万元，占比3.57%，卖出4836.18万 元，占比9.38%；大单买入9560.79万元，占比18.54%，卖出1.08亿元，占比20.99%。 资料显示，北京神州泰岳软件股份有限公司位于北京市朝阳区北苑路甲13号院1号楼22层，成立日期 2001年5月18日，上市日期2009年10月30日，公司主营业务涉及运营商业务、物联网与通信、人工智能 与大数据、手机游戏及创新业务等。主营业务收入构成为：游戏75.53%，AI/ICT运营管理19.89%，物 联网/通讯2.04%，创新服务1.99%，其他(补充)0.55%。 机构持仓方面，截止2025年6月30日，神州泰岳十大流通股东中，香港中央结算有限公司位居第一大流 通股东，持股5635.93万股，相比上期减少5958.12万股。易方达创业板ETF（159915）位居第三大流通 股东，持股4689.03万股，相比上期减少23.04万股。华夏中证动漫游戏 ...

Investment Rating - Investment rating: Positive (maintained) [1] Core Insights - The report emphasizes the continuous iteration and performance improvement of AI models, with significant policy support enhancing the deployment of AI applications in various sectors, particularly in government and industrial design [3][30][33] - The gaming sector shows strong performance, with leading titles like "Kingshot" and "Whiteout Survival" achieving substantial revenue growth, indicating a favorable investment environment in the gaming industry [3][30][32] Summary by Sections Industry Overview - The report highlights that "Delta Operation" ranked first in the iOS free game chart in mainland China, while "Honor of Kings" topped the iOS revenue chart [9][25] - The film "Volunteer Army: Blood and Peace" achieved the highest box office for the week, grossing 1.93 billion [25] AI Applications - Recent advancements in AI include Tencent's release of the Tequila algorithm, which achieved state-of-the-art performance with a 1.58Bit quantization [33] - The report notes the release of a new AI model by Kuaishou, which set a record in the open-source model domain with a performance score of 74.6% [35] - The central government has issued guidelines for the deployment of AI models in government sectors, emphasizing the need for practical applications and data governance [30][32] Gaming Sector - The report cites that in September 2025, Chinese mobile game publishers collectively earned $1.95 billion, accounting for 36.1% of the global top 100 mobile game publishers' revenue [32] - Tencent's games, including "Delta Operation" and "Honor of Kings," dominated the revenue charts, showcasing the company's strong market position [32][33] Media and Entertainment - The report indicates that the publishing sector performed well, while the film sector showed weaker performance during the specified period [4][28] - The streaming series "I Promise You Shining" maintained its top position in viewership ratings [28][29]

证券时报·数据宝统计，截至发稿，神州泰岳收盘价为13.90元，下跌2.59%，本期筹码集中以来股价累 计下跌3.47%。具体到各交易日，3次上涨，5次下跌。 公司发布的半年报数据显示，上半年公司共实现营业收入26.85亿元，同比下降12.05%，实现净利润 5.09亿元，同比下降19.26%，基本每股收益为0.2602元，加权平均净资产收益率7.01%。（数据宝） 神州泰岳10月9日披露，截至9月30日公司股东户数为84120户，较上期（9月20日）减少4554户，环比降 幅为5.14%。这已是该公司股东户数连续第4期下降。 （文章来源：证券时报网） ...

Core Viewpoint - Shenzhou Taiyue's stock has experienced fluctuations, with a recent decline of 2.06% and a year-to-date increase of 24.37%, indicating volatility in investor sentiment and market performance [1][2]. Financial Performance - For the first half of 2025, Shenzhou Taiyue reported a revenue of 2.685 billion yuan, a year-on-year decrease of 12.05%, and a net profit attributable to shareholders of 509 million yuan, down 19.26% compared to the previous year [2]. - Cumulative cash dividends since the company's A-share listing amount to 1.297 billion yuan, with 372 million yuan distributed over the past three years [3]. Shareholder Structure - As of September 19, the number of shareholders decreased by 10.27% to 88,700, while the average number of circulating shares per person increased by 11.45% to 20,829 shares [2]. - The largest circulating shareholder is Hong Kong Central Clearing Limited, holding 56.3593 million shares, a decrease of 5.95812 million shares from the previous period [3]. Stock Market Activity - On September 30, Shenzhou Taiyue's stock price was 14.29 yuan per share, with a trading volume of 549 million yuan and a turnover rate of 2.06% [1]. - The stock has seen a net outflow of 57.2987 million yuan in principal funds, with significant selling pressure observed [1]. Business Segments - The company's main business segments include gaming (75.53% of revenue), AI/ICT operation management (19.89%), IoT/communication (2.04%), and innovative services (1.99%) [1]. - Shenzhou Taiyue operates within the media and gaming industry, with involvement in various concept sectors such as nuclear power, digital twins, and robotics [1].

Summary of the Gaming Industry Conference Call Industry Overview - The gaming industry in China has maintained high activity levels since the summer, with a market size of approximately 29 billion yuan in July, reflecting a year-on-year growth of nearly 5% [1][4] - Mobile game revenue showed a slight increase, with several new games performing well, such as "Douluo Dalu: Soul Master World," which generated over 100 million yuan in its first month [1][4] - The market size remained stable in August compared to July, but there was a year-on-year decline, with mobile game revenue decreasing by 4% [1][4] Key Insights - The overall performance of the gaming industry has been positive this year, supported by a relaxation of policies and an acceleration in supply growth [2] - The industry is in an upward trend, with new game launches significantly boosting company performance [2] - The release of 156 game licenses in September, including 145 domestic and 11 imported, indicates a healthy regulatory environment [6][7] Company-Specific Developments - Huatuo's core overseas products have shown strong performance, leading to an 11% month-on-month increase in revenue for Diandian Interactive [8] - Giant Network's game "Supernatural" has exceeded expectations in revenue stability, with plans to launch an overseas version next year [8] - Key products approved include new titles from Tencent, NetEase, and miHoYo, indicating strong competition among major players [6][7] International Market Performance - Chinese self-developed games generated nearly 1.7 billion USD in overseas revenue in July, with a year-on-year growth in single digits [5] - Despite a 10% year-on-year decline in August due to high base effects, some products like KingShow's "Frost Knight" maintained strong growth, with a 20% month-on-month increase [5] Future Trends - The legendary game market is substantial, with annual revenues of 30-40 billion yuan, and more legendary games are expected to enter the market [9] - Future growth will come from expanding partnerships with larger companies, the introduction of 25 key legendary games, and enhancements in PC, live streaming, and item trading functionalities [9] Product Development and AI Initiatives - Kaiying Network is entering a new product cycle, with "Blood of the River and Lake" launched in South Korea and plans for several new titles by 2025-2026 [10] - The AI product EVE is expected to launch by the end of the year, and the AI gaming platform Soon may begin commercialization [10] Performance of Key Companies - Gigabit has consistently outperformed expectations, with "Sword of the Hero" showing strong overseas revenue growth of 14% month-on-month in August [11] - Perfect World and Shenzhou Taiyue have new titles in development, with Perfect World's "Yihuan" showcased at the Tokyo Game Show [12] Overall Market Sentiment - The gaming industry remains strong, with companies performing well even in the traditionally slower month of September [13] - Continued investment opportunities are recommended in companies such as Giant Network, Kaiying Network, ST Huatuo, Perfect World, Gigabit, Shenzhou Taiyue, and Sanqi Interactive [13]