Workflow
菜百股份:上半年收入增长31%,全渠道销售扩张持续推进

Investment Rating - The investment rating for the company is "Outperform the Market" [1][3][7] Core Views - The company reported a revenue of 10.989 billion yuan in the first half of 2024, representing a year-on-year increase of 31.44%, while the net profit attributable to shareholders was 400 million yuan, down 3% year-on-year [1][4] - The growth in revenue is attributed to rising gold prices and increased demand for precious metal investment products, although profit margins were pressured due to changes in product mix [1][4] - The company is expanding its retail network, having opened 6 new stores in the first half of the year, bringing the total to 93 stores, with a focus on the North China region [1][4][6] - Online sales have shown strong growth, with the e-commerce subsidiary achieving a revenue of 2.299 billion yuan, up 49.99% year-on-year [1][4] Financial Performance Summary - The company's gross margin decreased by 2.42 percentage points to 9.07% due to a higher proportion of low-margin precious metal investment products [1][6] - The selling expense ratio and management expense ratio were 2.35% and 0.45%, respectively, both showing a year-on-year decrease, indicating good expense control [1][6] - Operating cash flow for the first half of the year was 940 million yuan, down 29.04% year-on-year, primarily due to increased inventory levels driven by rising gold prices and sales growth [1][6] Earnings Forecast and Valuation - The company has revised its net profit forecasts for 2024-2026 to 765 million, 878 million, and 1.008 billion yuan, respectively, with corresponding P/E ratios of 10.9, 9.5, and 8.3 times [1][7][9] - The long-term outlook for gold prices is expected to support investment consumption in the gold and jewelry sector, enhancing the company's sales and profitability [1][7]