口子窖：2024年中报点评：24H1收入平稳增长，兼8新品贡献增量

Investment Rating - The report maintains a "Buy" rating for the company, with a current price of 35.28 CNY and a target price not specified for the next six months [1]. Core Insights - The company reported stable revenue growth in the first half of 2024, achieving 3.17 billion CNY in revenue, a year-on-year increase of 8.7%, and a net profit attributable to shareholders of 950 million CNY, up 11.9% year-on-year [2]. - The introduction of the "Jian 8" series has contributed to revenue growth, particularly in the Anhui market, which shows resilience in liquor consumption [2][3]. - The gross profit margin increased significantly by 4.5 percentage points to 75.0% in Q2 2024, while the net profit margin rose by 2.1 percentage points to 25.7% [3]. - The company is focusing on brand building and marketing reforms to enhance its market presence and capitalize on the growing demand for high-end liquor [3]. Summary by Sections Financial Performance - In Q2 2024, the company achieved revenue of 1.4 billion CNY, a year-on-year increase of 5.9%, and a net profit of 360 million CNY, up 15.1% [2]. - The high-end liquor segment generated 1.3 billion CNY in revenue, growing by 3.5% year-on-year, while mid-range and low-end segments grew by 4.0% and 16.6%, respectively [2]. - The company's cash flow faced temporary pressure, with cash receipts from sales decreasing by 4.4% year-on-year in Q2 2024 [3]. Market Strategy - The company is actively expanding its market presence in county and township areas, implementing differentiated assessment systems for sales personnel to incentivize high performance [3]. - The Anhui economy's vibrancy supports the company's marketing reforms, with expectations for the "Jian" series to leverage price increases in the liquor market [3]. Earnings Forecast - The earnings per share (EPS) for 2024, 2025, and 2026 are projected to be 3.39 CNY, 3.92 CNY, and 4.38 CNY, respectively, with corresponding dynamic price-to-earnings (PE) ratios of 10, 9, and 8 [3].