Investment Rating - The report assigns an "Overweight" rating to the company, with a target price of HKD 116.75, up from the previous HKD 103.37 [2][3] Core Views - The company's H1 2024 performance met expectations, driven by scale growth and operational leverage, leading to a significant improvement in net profit margin [2][3] - Domestic store efficiency is steadily improving, with store expansion doubling, indicating substantial growth potential [2][3] - The company is positioning itself to compete with international luxury brands, with significant potential for global expansion [2][3] Financial Performance - H1 2024 revenue reached RMB 3.52 billion, a 148.3% year-over-year increase [3] - Gross profit was RMB 591 million, up 146.4% year-over-year [3] - Net profit surged to RMB 588 million, a 198.8% year-over-year increase [3] - Gross margin stood at 41.33%, while net margin improved to 16.70%, up 2.82 percentage points [3] Business Breakdown - Store revenue accounted for RMB 3.129 billion, a 149.6% increase, while online platform revenue was RMB 391 million, up 138.9% [3] - Pure gold revenue was RMB 1.372 billion, up 110.15%, and gold-inlaid revenue reached RMB 2.147 billion, a 182.14% increase [3] - The proportion of gold-inlaid revenue increased from 53.7% in H1 2023 to 61% in H1 2024 [3] Operational Efficiency - Operating leverage release led to a significant improvement in net profit margin, with a 2.82 percentage point increase [3] - The company's expense ratio decreased by 3.91 percentage points, with sales/management/R&D expense ratios changing by -2.51pct/-1.25pct/-0.14pct respectively [3] Growth Drivers - Brand influence expansion drove overall revenue growth across both online and offline channels [3] - Product optimization, new launches, and iterations contributed to sustained revenue growth [3] - Consumer preference shifted towards high-quality, culturally rich gold products, reflecting upgraded consumption concepts [3] - The addition of 6 new stores and the expansion of 1 existing store contributed to incremental revenue [3] Valuation and Forecast - The report forecasts FY2024-2026 net profits of RMB 1.107 billion, RMB 1.509 billion, and RMB 1.921 billion, respectively, up from previous estimates [3] - The company is valued at 16.2x PE for FY2024 [3] Market Data - The current stock price is HKD 90.85, with a 52-week range of HKD 70.00-93.20 [4] - The current market capitalization is HKD 15.296 billion [4]
老铺黄金2024年中期业绩点评：经营杠杆释放，净利率显著提升