INLY(603598) 华金证券·2024-09-04 12:09Investment Rating - The report assigns an "Add-A" investment rating to the company, indicating a positive outlook for future performance [1][3]. Core Insights - The company achieved a revenue of 2.953 billion yuan in the first half of 2024, representing a year-on-year growth of 29.29%. However, the net profit attributable to shareholders decreased by 44.26% to 17.8534 million yuan, primarily due to credit impairment and the expiration of tax incentives. Excluding these factors, operating profit grew by over 40% year-on-year [1][3]. - The company focuses on building a comprehensive media traffic resource matrix and enhancing marketing service capabilities through innovative content and technology-driven digital marketing services. Its main business segments include brand marketing, social marketing, e-commerce marketing, and data consulting services [1][3]. - The report highlights the company's strategic approach to digital marketing, leveraging AI applications to improve service efficiency and effectiveness. The global digital marketing market is expected to grow significantly, with the company positioned to benefit from this trend [3][5]. Financial Performance and Forecast - The company is projected to achieve revenues of 5.658 billion yuan, 6.320 billion yuan, and 6.876 billion yuan for the years 2024, 2025, and 2026, respectively, with a compound annual growth rate (CAGR) of 19.4% from 2023 to 2024 [4][6]. - The net profit attributable to shareholders is forecasted to be 55 million yuan, 65 million yuan, and 72 million yuan for the years 2024, 2025, and 2026, respectively, indicating a recovery trend after previous losses [4][6]. - The report anticipates an improvement in gross margin, maintaining around 5.1% for the forecast period [4][6]. Market Position and Competitive Analysis - The company is compared with peers in the digital marketing sector, such as BlueFocus Communication Group and Tianyu Digital Science, indicating that it has a lower valuation compared to the average of its peers [7]. - The report emphasizes the company's focus on content innovation and AI applications to enhance its marketing service system, which is crucial for maintaining competitiveness in the rapidly evolving digital marketing landscape [5][7].