Kingsoft Office(SH:688111) Zhongyuan Securities·2024-09-04 23:36Investment Rating - The report maintains an "Accumulate" investment rating for the company [2][6][47] Core Insights - The company's subscription business continues to grow, with a significant increase in the proportion of subscription revenue, reaching 82% in the first half of 2024, up 5 percentage points year-on-year [6][16] - The AI product commercialization process has officially begun, with the launch of WPS AI 2.0 and various versions targeting personal, enterprise, and government users [6][38][47] - The company is focusing on enhancing user penetration and cultivating user habits for its AI products, which may lead to short-term fluctuations in gross margin but is expected to positively impact product positioning and improvement in the long run [6][46] Summary by Sections 1. Overall Performance Analysis in H1 2024 - The company reported a revenue of 2.413 billion yuan in H1 2024, a year-on-year increase of 11.09%, but a decline of 10.16 percentage points compared to the previous year [6][9] - The net profit attributable to shareholders was 721 million yuan, up 20.38% year-on-year, with a growth of 5.06 percentage points compared to the previous year [6][9] - In Q2 2024, revenue was 1.188 billion yuan, a year-on-year increase of 5.98%, but a decline of 10.56% compared to Q1 [11] 2. AI Product Progress - The company has launched several AI products, including WPS AI Office Assistant, WPS AI Enterprise Edition, and WPS AI Government Edition, focusing on efficiency and data security [38][39] - The AI membership and premium membership have been introduced, with over one million paid users, indicating a significant increase in average revenue per user (ARPPU) [40][47] 3. Investment Recommendations - The report projects EPS for 2024-2026 to be 3.32 yuan, 4.57 yuan, and 6.35 yuan respectively, with corresponding PE ratios of 52.34x, 38.05x, and 27.37x based on the closing price of 173.72 yuan on September 3, 2024 [6][47]