长虹美菱：二线白电龙头，内外销共促成长

Investment Rating - The report gives Changhong Meiling a "Buy" rating with a target price of 10.29 CNY per share, based on a 13x PE multiple for 2024 [4] Core Views - Changhong Meiling's revenue growth is stable, with profits continuously recovering and converting cash flow into high-quality earnings [2] - The company's net profit attributable to the parent company reached 740 million CNY in 2023 and 415 million CNY in H1 2024, with year-on-year growth of 203% and 15.91% respectively [2] - The gross profit margin for refrigerators is relatively high, with overall gross margins of 13.94% in 2023 and 11.28% in H1 2024 [2] - The company has a significant presence in both domestic and international markets, with strong growth potential in emerging markets [2] Domestic Sales - Refrigerator sales remain stable, with domestic revenue of 5.3 billion CNY in 2023 and 2.5 billion CNY in H1 2024 [2] - Air conditioner sales have shown steady growth, with domestic revenue increasing by 16.7% in 2023 and 23% in H1 2024, reaching 7.8 billion CNY and 5.9 billion CNY respectively [2] - The company's product strategy focuses on "fresh, thin, large, and embedded" features, which have been well-received in the market [2] International Sales - The company is focusing on emerging markets, with air conditioner export net profits of 160 million CNY in 2023 and 50 million CNY in H1 2024, with net profit margins of 4.29% and 1.81% respectively [2] - Refrigerator export revenue grew by 84% in 2023 and 29.4% in H1 2024, reaching 3.8 billion CNY and 2.2 billion CNY respectively [2] - The company's overseas refrigerator business is expected to continue growing, driven by product upgrades and market demand [2] Profit Forecast and Investment Recommendation - The company's net profit attributable to the parent company is expected to grow by 10%, 13.7%, and 12.2% from 2024 to 2026, with corresponding PE ratios of 12x, 10.56x, and 9.41x [2] - The company's cost reduction and efficiency improvement measures are expected to drive continuous profit recovery [2] Historical Performance and Strategic Initiatives - The company implemented a five-year performance incentive plan from 2012 to 2016, which significantly boosted employee motivation and contributed to profit growth [2] - The company has undergone management changes and strategic reforms, focusing on product innovation, brand promotion, and channel construction [50] - The company's strategy includes efficiency improvement, product leadership, and cost reduction through benchmarking and supply chain optimization [56]