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徐工机械:首次覆盖:国内工程机械龙头,国际化主战略持续推进

Investment Rating - The report initiates coverage on XCMG Machinery (000425) with an "Accumulate" rating [10][27]. Core Views - XCMG Machinery, as a leading player in the domestic engineering machinery sector, is expected to benefit from the recovery in domestic demand for earth-moving machinery driven by large-scale equipment renewal policies [10][27]. - The company has a significant opportunity to increase its market share in the global engineering machinery market, which remains vast compared to international peers [10][27]. - The report forecasts revenue growth for XCMG Machinery from 2024 to 2026, with projected revenues of 937.1 billion, 996.3 billion, and 1,087.8 billion yuan, representing year-on-year growth rates of 0.9%, 6.3%, and 9.2% respectively [10][27]. Company Overview - XCMG Machinery has a long history, originating from the Huaxing Iron Factory established in 1943, and has evolved into a comprehensive engineering machinery enterprise with a full range of products [5]. - The company has made significant strides in internationalization, establishing a global operational framework that includes over 40 overseas subsidiaries and a marketing network covering more than 190 countries [8]. Financial Performance - In the first half of 2024, XCMG Machinery reported operating revenue of approximately 496.3 billion yuan, a decrease of 3.2% year-on-year, while net profit attributable to shareholders increased by 3.2% to about 37.1 billion yuan [6]. - The company’s gross profit margin improved slightly to 22.9% due to the high-margin earth-moving machinery and increased overseas business revenue [9]. Business Segments - Traditional businesses such as earth-moving machinery and concrete machinery have shown stable development, with earth-moving machinery revenue growing by 7.0% year-on-year to 139.1 billion yuan in the first half of 2024 [7]. - Emerging businesses, particularly aerial work machinery and mining machinery, have experienced rapid growth, with aerial work machinery revenue increasing from 2.8% of total revenue in 2019 to 9.1% in the first half of 2024 [8]. Internationalization Strategy - XCMG Machinery has adopted a four-pronged internationalization strategy, which includes export trade, overseas greenfield investments, cross-border mergers and acquisitions, and global R&D [8]. - The company’s international revenue reached 219.0 billion yuan in the first half of 2024, accounting for 44.1% of total revenue, reflecting a year-on-year growth of 4.8% [8].