POP MART(09992) 国海证券·2024-10-24 07:41Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The company's Q3 2024 performance exceeded market expectations, with significant growth in both overseas and online channels [1] - Revenue in Q3 2024 increased by 120%-125% YoY, with mainland China revenue growing by 55%-60% and overseas revenue (including Hong Kong, Macau, and Taiwan) surging by 440%-445% [2] - The company's overseas expansion and online sales growth are key drivers of its performance [3][4] Mainland China Performance - Retail stores and robot stores in mainland China showed steady growth, with Q3 revenue increasing by 55%-60% YoY [3] - As of October 21, 2024, the company operated 423 stores (including Nanjing Golden Eagle) and 2,224 robot stores in mainland China [3] - Wholesale channels in mainland China grew by 45%-50% YoY in Q3 2024 [3] Online Performance - Online revenue growth accelerated significantly in Q3 2024, with WeChat抽盒机 revenue increasing by 55%-60% YoY and e-commerce platforms growing by 135%-140% YoY [3] - Tmall flagship store revenue surged by 155%-160% YoY, while Douyin flagship store revenue grew by 115%-120% YoY [3] - Douyin's core accounts generated a total GMV of RMB 215 million in Q3 2024, with a 56% MoM increase in September due to a promotional event [3] Overseas Expansion - Overseas revenue (including Hong Kong, Macau, and Taiwan) grew by 440%-445% YoY in Q3 2024, with full-year growth expected to exceed 300% [4] - The company expanded its overseas presence, opening 112 stores by October 21, 2024, including new theme stores in South Korea, Thailand, and Taiwan [4] - TikTok live streaming performed well, with cumulative GMV reaching approximately RMB 220 million, including RMB 90 million from the US and RMB 130 million from Thailand [5] New IP and Product Expansion - The company continued to expand its IP portfolio, launching 6 new IPs in 2024 and introducing 79 new blind box products in Q1-Q3 2024 [6] - New product lines, including labubu forest secret base building blocks and SP plush toys, were launched, with strong market performance [6] - The company diversified into new categories such as desserts, apparel, and accessories, with plans to open independent accessory stores in 2024 [6] Financial Forecasts - Revenue for 2024-2026 is projected to be RMB 12.07 billion, RMB 15.61 billion, and RMB 18.34 billion, respectively [6] - Net profit attributable to shareholders is expected to be RMB 2.55 billion, RMB 3.34 billion, and RMB 4.01 billion for 2024-2026 [6] - Adjusted PE ratios for 2024-2026 are forecasted at 33X, 25X, and 21X, respectively [6] Valuation Metrics - The company's current price is HKD 75.20, with a 52-week range of HKD 16.90-76.70 [3] - Total market capitalization is HKD 100.99 billion, with a fully diluted market cap of HKD 100.99 billion [3] - Key valuation metrics include a P/E of 36.3X for 2024E, P/B of 9.3X, and P/S of 7.6X [7][9]