Investment Rating - The report assigns a "Buy" rating to the company with a target price of 28.90 CNY, reflecting a 17x PE for 2024 [5][13]. Core Views - The report suggests that the ongoing relaxation of real estate policies is expected to improve construction and sales data, which will subsequently boost kitchen appliance sales. The company's new products are anticipated to create a second growth curve, leading to better revenue performance than the industry [2]. Summary by Sections 1. Performance Overview - For Q1-Q3 2024, the company achieved a revenue of 7.396 billion CNY, down 6.78% year-on-year, and a net profit of 1.202 billion CNY, down 12.44% year-on-year. In Q3 2024 alone, revenue was 2.666 billion CNY, down 11.07% year-on-year, with a net profit of 443 million CNY, down 18.49% year-on-year [3][15]. 2. Channel Performance - The engineering channel has seen a significant decline, while the smoke and stove segment performed better than the integrated stove segment. The company, being a traditional leader in kitchen appliances, faces short-term revenue pressure due to the sluggish real estate market. Retail and e-commerce channels are expected to show single-digit declines, while the engineering channel is experiencing a larger drop [16]. 3. Profitability Metrics - The gross margin for Q1-Q3 2024 was 50.43%, down 1.6 percentage points year-on-year, while the net margin was 16.03%, down 1.13 percentage points year-on-year. In Q3 2024, the gross margin improved to 53.18%, up 0.99 percentage points year-on-year, but the net margin decreased to 16.38%, down 1.58 percentage points year-on-year [17]. 4. Financial Health - The company reported a cash and cash equivalents balance of 2.693 billion CNY at the end of Q3 2024, down 5.86 billion CNY year-on-year. The net cash flow from operating activities for Q1-Q3 2024 was 526 million CNY, down 869 million CNY year-on-year [19][20].
老板电器:2024Q3业绩点评:国补及地产政策有望拉动后续收入回暖