Roborock(688169) 开源证券·2024-10-31 03:31Investment Rating - Buy rating maintained for the company [1] Core Views - The company is expected to achieve high growth in both domestic and international markets in 2024Q4, driven by proactive market strategies and strong performance in key regions [1] - Domestic sales are projected to grow by approximately 30% in 2024Q3, with the company leading in multiple price segments [1] - North American sales are expected to grow by around 50%, while European sales may face slight pressure due to channel restructuring [1] - Asia-Pacific sales are anticipated to grow by about 20%, with strong performance in key markets like Japan and Australia [1] Financial Performance - 2024Q3 revenue reached 25.9 billion yuan, an increase of 11.9% year-over-year [2] - Net profit attributable to the parent company in 2024Q3 was 3.5 billion yuan, a decrease of 43.4% year-over-year [2] - Gross margin in 2024Q3 was 53.9%, down 5.2 percentage points due to broader product pricing and accounting adjustments [1] - Net profit margin in 2024Q3 was 13.6%, a significant decrease of 13.3 percentage points [1] Market Performance - The company's online sales in the domestic market grew by 42% in 2024Q3, with a market share of 25.6% [1] - In North America, the company's sales on Amazon increased by 39% in 2024Q3 [1] - In Europe, despite channel restructuring, the company achieved a 100% increase in sales during the Prime Day period [1] - In the Asia-Pacific region, the company's sales on Amazon Japan grew by 12% in 2024Q3 [1] Future Projections - Revenue for 2024 is projected to be 111.06 billion yuan, a year-over-year increase of 28.3% [3] - Net profit attributable to the parent company for 2024 is expected to be 21.78 billion yuan, a year-over-year increase of 6.2% [3] - Gross margin for 2024 is forecasted to be 54.5%, slightly down from 55.1% in 2023 [3] - The company's EPS for 2024 is projected to be 11.81 yuan, with a P/E ratio of 18.8 [3] Strategic Initiatives - The company is focusing on high-end brand building and accelerating new product launches, which has led to increased sales expenses [1] - The company is adjusting its channel strategy in Europe, which has temporarily impacted revenue recognition [1] - The company is leveraging promotional events like Double Eleven to drive sales growth [1]