BAIRUN CORPORATION(002568) 国海证券·2024-10-31 13:44Investment Rating - Buy (maintained) [1] Core Views - The company's Q3 performance was under short-term pressure, with revenue of 2.386 billion yuan, a year-on-year decrease of 2.88%, and net profit attributable to the parent company of 574 million yuan, a year-on-year decrease of 13.67% [1] - The company is expected to release its first whiskey product on November 19, which could become a new growth driver given the potential of the domestic whiskey market [2] - Despite short-term challenges, the company's pre-mixed alcohol business remains the market leader with over 80% market share, and its long-term growth potential is still promising [3] Financial Performance - Q3 revenue was 758 million yuan, a year-on-year decrease of 5.95%, with net profit attributable to the parent company of 172 million yuan, a year-on-year decrease of 24.01% [3] - Pre-mixed alcohol revenue for the first three quarters was 2.102 billion yuan, a year-on-year decrease of 3.13%, with Q3 revenue of 671 million yuan, a year-on-year decrease of 6.58% [3] - Gross margin increased by 1.34 percentage points to 70.18% in Q3, benefiting from lower production costs and reduced transportation expenses [3] - Sales expense ratio increased by 3.14 percentage points to 23.46% in Q3 due to increased market investment in a weak consumption environment [3] Industry and Product Analysis - The domestic whiskey market is dominated by high-priced imported brands, but domestic production capacity exceeded imports in 2023 [2] - The company has been preparing for its whiskey business since 2016, with production capacity far exceeding other distilleries, and its whiskey has reached a three-year aging period [2] - The company has innovatively developed whiskey with Chinese flavors, such as yellow wine barrel and Mongolian oak barrel whiskey, and has made significant progress in channel construction and consumer education [2] Future Outlook - Revenue for 2024-2026 is expected to be 3.3/4.0/4.7 billion yuan, with year-on-year growth rates of 1%/21%/18% [4] - Net profit attributable to the parent company for 2024-2026 is expected to be 721/889/1,077 million yuan, with year-on-year growth rates of -11%/23%/21% [4] - The company's pre-mixed alcohol "358" matrix continues to improve, and the upcoming whiskey product is highly anticipated [4] Valuation - The company's P/E ratio for 2024-2026 is expected to be 32/26/21 times, with P/B ratios of 5.53/5.29/5.08 times [6] - ROE for 2024-2026 is forecasted to be 17%/20%/24% [6]