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东鹏饮料:点评报告:渠道、产品建设高歌猛进,业绩增速亮眼

Investment Rating - The report maintains an "Overweight" rating for the company [4] Core Views - The company's Q3 2024 net profit attributable to shareholders increased by 78.42% YoY, with further acceleration compared to Q2 2024 [2] - Revenue for Q1-Q3 2024 reached RMB 12.558 billion, a 45.34% YoY increase, with net profit attributable to shareholders at RMB 2.707 billion, up 63.53% YoY [1][2] - The company's performance exceeded expectations, driven by strong growth in core products and new product lines [2][5] Channel Performance - The company implemented a refined channel strategy, expanding nationwide sales channels, leading to growth in new products like the 500ml Gold Bottle and "Dongpeng Hydration" [2] - Revenue from Guangdong region, national region, and national direct sales for Q1-Q3 2024 were RMB 3.427 billion, RMB 7.329 billion, and RMB 1.774 billion, respectively, with YoY growth rates of 19.65%, 55.10%, and 69.87% [2] - The Southwest and North China regions showed particularly strong growth, with revenues of RMB 1.366 billion and RMB 1.503 billion, up 67.07% and 83.54% YoY, respectively [2] Product Performance - Core product Dongpeng Special Drink generated RMB 10.507 billion in revenue for Q1-Q3 2024, a 31.43% YoY increase [2] - Dongpeng Hydration revenue reached RMB 1.211 billion, up 292.11% YoY, accounting for 9.66% of total revenue [2] - Other beverage products grew by 145.43% YoY to RMB 812 million, contributing 6.48% to total revenue [2] Profitability and Cost Management - Gross margin for Q1-Q3 2024 was 45.05%, up 2.53 percentage points YoY, driven by lower raw material costs [5] - The company effectively controlled expenses, with sales, management, R&D, and financial expense ratios decreasing to 16.42%, 2.44%, 0.40%, and -1.07%, respectively [5] - Net profit margin improved to 21.56%, up 2.40 percentage points YoY [5] Financial Forecasts - Revenue for 2024E, 2025E, and 2026E is projected to be RMB 16.418 billion, RMB 23.071 billion, and RMB 31.136 billion, with YoY growth rates of 45.77%, 40.52%, and 34.96%, respectively [3][5] - Net profit attributable to shareholders is forecasted to be RMB 3.328 billion, RMB 4.438 billion, and RMB 5.907 billion for 2024E, 2025E, and 2026E, respectively [3][5] - EPS for 2024E, 2025E, and 2026E is expected to be RMB 6.40, RMB 8.53, and RMB 11.36, respectively [3][5] Strategic Development - The company is transitioning from a single-category focus to a multi-category comprehensive beverage group, with strategic synergies in electrolyte drinks, tea-based drinks, coffee-based drinks, and pre-mixed alcoholic beverages [5] - The company continues to strengthen its brand reputation through advertising and channel refinement, particularly in Guangdong, while expanding its national market presence [5]