SFY(SZ:002572) Haitong Securities·2024-11-03 07:20Investment Rating - The investment rating for the company is "Outperform the Market" [2] Core Views - The company reported a revenue of 7.66 billion yuan for the first three quarters of 2024, a decrease of 6.65% year-on-year. The net profit attributable to the parent company was 0.92 billion yuan, down 3.24% year-on-year [5] - In Q3 2024, the company achieved a revenue of 2.73 billion yuan, a decrease of 21.13% year-on-year, with a net profit of 0.36 billion yuan, also down 21.16% year-on-year [5] - The gross margin for the first three quarters of 2024 was 35.79%, an increase of 0.2 percentage points year-on-year, while the period expense ratio was 20.20%, a decrease of 0.3 percentage points year-on-year [5] - The company's brand performance showed that the Sofia brand revenue decreased by 6.84% year-on-year, while the Milana brand revenue increased by 14.87% year-on-year [5] - The integrated decoration channel revenue grew by 26.34% year-on-year, with 277 cooperative decoration companies across 196 cities [5] Financial Summary - The company adjusted its net profit forecast for 2024 and 2025 from 1.46 billion yuan and 1.66 billion yuan to 1.29 billion yuan and 1.41 billion yuan, reflecting a year-on-year change of +2% and +9% respectively [6] - The estimated reasonable value range for the stock is between 17.4 yuan and 20.0 yuan, based on a PE ratio of 13-15 times for 2024 [6] - The company's revenue for 2024 is projected to be 11.04 billion yuan, a decrease of 5.4% year-on-year, with a net profit of 1.29 billion yuan, reflecting a 2% increase year-on-year [7][10] - The gross margin is expected to stabilize at 36.0% for the next few years [10] Brand and Channel Performance - The Sofia brand's average transaction value was 23,679 yuan, while the Milana brand's average transaction value was 14,731 yuan [5] - The company is focusing on optimizing its customer structure in bulk business and maintaining stable contributions from high-quality clients [5]