SCSF(600779) 海通证券·2024-11-03 13:19Investment Rating - The investment rating for the company is "Outperform the Market" and is maintained [2] Core Views - The company reported a total revenue of 3.788 billion yuan for the first three quarters of 2024, representing a year-on-year increase of 5.6%, with a net profit attributable to the parent company of 1.125 billion yuan, up 10.0% year-on-year [5] - In Q3 2024, the company achieved a total revenue of 2.070 billion yuan, a slight increase of 0.4% year-on-year, and a net profit of 883 million yuan, up 7.7% year-on-year [5] - The performance of mid-range liquor is notable, with a revenue increase of 87.2% year-on-year, while high-end liquor revenue decreased by 2.0% [5] - The company has reduced marketing and advertising expenses, leading to an improvement in profitability, with a gross margin increase of 0.9 percentage points to 84.6% in Q3 2024 [6] - The company expects EPS for 2024-2026 to be 2.88, 3.17, and 3.46 yuan per share, respectively, and maintains a target PE ratio of 16-20 times for 2024, corresponding to a reasonable value range of 46.03-57.53 yuan [7] Summary by Sections Financial Performance - For the first three quarters of 2024, the company achieved total revenue of 3.788 billion yuan, with a net profit of 1.125 billion yuan [5] - Q3 2024 saw a revenue of 2.070 billion yuan and a net profit of 883 million yuan [5] - The company’s gross margin improved to 84.6% in Q3 2024, reflecting effective cost control [6] Market and Product Analysis - Mid-range liquor sales increased significantly, with a revenue growth of 87.2% year-on-year, while high-end liquor sales declined [5] - The company’s domestic revenue slightly decreased by 0.3%, while international revenue surged by 112.2% [5] Profitability and Cost Management - The company has successfully reduced its marketing expenses, contributing to a net profit margin increase of 2.9 percentage points to 42.7% in Q3 2024 [6] - The sales expense ratio decreased significantly, indicating a strategic contraction in marketing efforts due to weak demand [6] Future Outlook - The company projects steady growth in EPS over the next three years, with a target PE ratio indicating a positive market outlook [7]