
Investment Rating - The report maintains a "Buy" rating for the company [1][5][8] Core Insights - The company has experienced a significant decline in revenue and net profit in Q3 2024, with revenue down 44.82% year-on-year and net profit down 73.03% [1][2] - The company is undergoing a deep adjustment in its market and product strategy, focusing on national market expansion and optimizing sales strategies [2] - Despite current challenges, the company's brand and channel capabilities are expected to support future growth, with a projected dividend yield of 5.8% providing a safety margin for investors [2][5] Financial Performance Summary - For the first three quarters of 2024, the company reported total revenue of 27.516 billion yuan, a decrease of 9.14% year-on-year, and a net profit of 8.579 billion yuan, down 15.92% year-on-year [1] - In Q3 2024, the company achieved revenue of 4.641 billion yuan and a net profit of 631 million yuan, reflecting a year-on-year decline of 44.82% and 73.03%, respectively [1][2] - The company's sales net profit margin decreased by 14.39 percentage points to 13.52%, and gross profit margin decreased by 8.63 percentage points to 66.24% in Q3 2024 [2] Earnings Forecast - The company’s projected revenues for 2024, 2025, and 2026 are 29.052 billion yuan, 27.221 billion yuan, and 28.419 billion yuan, respectively, with corresponding net profits of 7.951 billion yuan, 7.210 billion yuan, and 7.670 billion yuan [5][6] - The expected EPS for the same years is 5.28 yuan, 4.79 yuan, and 5.09 yuan, with P/E ratios of 15, 17, and 16, respectively [5][6]