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首旅酒店:2024年三季报点评:ADR承压,盈利稳健

Investment Rating - The report maintains a "Recommendation" rating for the company with a target price of 16.7 yuan [1]. Core Views - The company achieved a revenue of 5.889 billion yuan in the first three quarters, a slight decline of 0.37% year-on-year, while the net profit attributable to the parent company increased by 5.63% to 723 million yuan [1]. - The report indicates that the hotel business is performing well, while the scenic area business is experiencing a decline in profitability [1]. - The average room rate (ADR) has decreased due to market conditions, with a 6% year-on-year decline in RevPAR for Q3 [1]. - The company has accelerated the opening of standard brand hotels, with 385 new hotels opened in Q3, significantly increasing the proportion of standard brand hotels among new openings [1]. Financial Summary - For the first three quarters, hotel revenue was 5.503 billion yuan, and scenic area revenue was 386 million yuan, with respective year-on-year growth rates of 0.5% and 0.9% [1]. - The company expects revenue for 2024 to be 7.74 billion yuan, with a projected net profit of 825 million yuan, reflecting a year-on-year growth of 3.8% [2]. - The report forecasts revenue growth for the years 2024 to 2026 to be 7.74 billion, 8.15 billion, and 8.59 billion yuan, respectively, with net profits of 825 million, 933 million, and 1.137 billion yuan [2][5].