Roborock(688169) 国泰君安·2024-11-04 09:42Investment Rating - The report maintains a "Buy" rating for the company, with a target price of 259.69 RMB, down from the previous target of 321.25 RMB [4] Core Views - The company's Q3 2024 performance was below expectations due to timing mismatches in revenue and expenses, as well as a more aggressive market expansion strategy [2][3] - Long-term growth potential remains strong, with the company well-positioned to expand its global market share [2][3] - The company's EPS forecasts for 2024-2026 have been revised downward to 11.62/12.98/13.37 RMB, representing decreases of 14%/19%/29% respectively [3] Financial Performance - Q3 2024 revenue was 25.91 billion RMB, up 11.91% YoY, while net profit attributable to shareholders was 3.51 billion RMB, down 43.4% YoY [3][14] - Gross margin for Q3 2024 was 53.95%, down 5.16 percentage points YoY but up 2 percentage points QoQ [3][16] - Sales, management, R&D, and financial expense ratios for Q3 2024 were 26.18%, 3.8%, 8.9%, and -0.49% respectively, all showing YoY increases [3][17] Regional Performance - Domestic, US, and Asia-Pacific markets met expectations, with Q3 revenue growth of +30%, +50%, and +20% respectively [3][15] - European market underperformed, with Q3 revenue down 10% YoY, attributed to a shift from distributor to direct sales model [3][15] Strategic Positioning - The company has adopted a more aggressive strategy for overseas market expansion since June 2024, leading to increased short-term expenses but faster global brand building [3][17] - Inventory levels increased significantly by 86.65% YoY to 1.719 billion RMB, indicating active preparation for Q4 sales promotions [18] Market Outlook - Domestic market is expected to benefit from Double 11 shopping festival and government subsidies in Q4 [3][18] - Overseas markets are anticipated to see growth from new product cycles during major sales promotions [3][18] Valuation - The company is valued at 20x PE for 2025, based on comparable companies in the industry [3][19] - Current market capitalization stands at 41.459 billion RMB, with a P/B ratio of 3.4 and a P/S ratio of 3.77 [5][6]