GREE(000651) 西南证券·2024-11-04 13:01Investment Rating - The report maintains a "Buy" rating for Gree Electric Appliances with a current price of 43.50 CNY and an estimated EPS of 5.7 CNY, 6.16 CNY, and 6.75 CNY for 2024, 2025, and 2026 respectively, corresponding to valuations of 8X, 7X, and 6X [1][2]. Core Insights - Gree Electric Appliances reported a revenue of 147.42 billion CNY for the first three quarters of 2024, a decrease of 5.4% year-on-year, while net profit attributable to shareholders increased by 9.3% to 21.96 billion CNY [2][3]. - The company's main business revenue grew by 2.9% year-on-year, while other business revenue fell by 45.3% due to structural adjustments [3]. - The "old-for-new" policy is expected to boost future demand, with a positive outlook for Q4 as production for both domestic and international sales is projected to increase significantly [3]. Financial Performance - In Q3 2024, Gree's revenue was 47.13 billion CNY, down 15.9% year-on-year, but net profit increased by 5.5% to 7.82 billion CNY [2][4]. - The gross margin for Q3 2024 was 29.7%, a decrease of 0.5 percentage points year-on-year, while the net profit margin improved by 2.7 percentage points to 15.6% [4]. - The company has shown significant improvement in expense ratios, with sales expenses decreasing by 4.4 percentage points [4]. Market Outlook - The air conditioning industry is currently under pressure, but the "old-for-new" policy is anticipated to stimulate domestic sales, with production forecasts indicating a recovery in Q4 [3]. - The report highlights that the overall trend for Gree aligns with the industry, indicating a potential rebound in sales as the market adjusts [3].