SFY(002572) 国信证券·2024-11-05 02:41Investment Rating - The investment rating for the company is "Outperform the Market" [1][3][11] Core Views - The company experienced a double-digit decline in both revenue and profit in Q3 2024, with revenue at 7.66 billion (-6.6%) and net profit at 0.92 billion (-3.2%). Q3 revenue was 2.73 billion (-21.1%) and net profit was 0.36 billion (-21.2). The decline is attributed to a significant drop in real estate completions and sales, as well as macroeconomic factors [1][3] - The Milan brand showed strong performance with revenue of 0.37 billion (+14.9%) in the first three quarters of 2024, while the company's overall strategy of multi-brand, full-category, and full-channel is expected to help recover orders in Q4 due to government policies [1][3] - The company’s integrated channel revenue grew by 26.3% year-on-year, while retail and bulk business faced pressure due to the real estate market downturn [1][3] Financial Performance Summary - For the first three quarters of 2024, the company reported revenue of 76.6 billion, a decrease of 6.6%, and a net profit of 9.2 billion, down 3.2%. The Q3 figures were 27.3 billion in revenue and 3.6 billion in net profit, both showing significant declines [1][2] - The gross margin for Q3 was 35.9%, a slight decrease of 0.9 percentage points, while the net margin was 13.8%, an increase of 0.02 percentage points. The company effectively controlled expenses, with sales, management, R&D, and financial expense ratios at 8.9%, 6.8%, 3.5%, and -0.2% respectively [1][3][9] - The company has adjusted its profit forecast for 2024-2026, expecting net profits of 12.7 billion, 14.1 billion, and 16.5 billion respectively, with a diluted EPS of 1.3, 1.5, and 1.7 [1][2][9]