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特海国际:首次覆盖报告:海外中餐前景广,火锅龙头新征程

Investment Rating - The report gives a "Buy" rating for the company, indicating a positive outlook for its future performance [6][8]. Core Insights - Tehai International, spun off from Haidilao's overseas operations, has established a significant presence in the global market with 122 stores across 13 countries as of June 30, 2024, primarily in Southeast Asia [3][16]. - The company reported a revenue of 371millioninthefirsthalfof2024,reflectingayearoveryeargrowthof14.5371 million in the first half of 2024, reflecting a year-over-year growth of 14.5%, with a notable increase in customer traffic [4][24]. - The international Chinese cuisine market is projected to grow at a CAGR of 7.8% from 2022 to 2027, presenting substantial opportunities for the hot pot segment, where Tehai International holds a competitive advantage [4][5]. Summary by Sections Company Overview - Tehai International operates outside Greater China, focusing on markets in North America, Europe, and Oceania, with a strong foothold in Southeast Asia [3][16]. - The company has a concentrated ownership structure, with the founders holding a significant stake [19]. Financial Performance - The company achieved its first profitability in 2023, with a net profit of 26 million, and is expected to continue growing with projected revenues of 800million,800 million, 933 million, and 1.072billionfor2024,2025,and2026respectively[6][24].Theaveragedailyrevenueperrestauranthasshownanupwardtrend,increasingfrom1.072 billion for 2024, 2025, and 2026 respectively [6][24]. - The average daily revenue per restaurant has shown an upward trend, increasing from 15,400 in 2022 to 17,200in2024[4][30].MarketAnalysisTheglobalChinesecuisinemarketwasvaluedat17,200 in 2024 [4][30]. Market Analysis - The global Chinese cuisine market was valued at 306.1 billion in 2022, with hot pot accounting for 11.2% of this market, indicating a strong growth potential for Tehai International [4][5]. - The company has a robust brand presence, ranking 14th among global restaurant brands and first among Chinese brands in 2024 [5]. Operational Highlights - Tehai International's management team is experienced, with the new CEO having over 27 years in the industry, contributing to effective operational strategies [21][23]. - The company has implemented a localized approach to enhance customer experience, achieving a 50% share of non-Chinese customers in 2023 [5][24]. Regional Performance - Southeast Asia remains the largest market for the company, contributing 55% of total revenue, while North America shows significant growth potential with an increase in store openings [34][36]. - The average table turnover rate has improved from 2.1 times per day in 2021 to 3.8 times in 2024, reflecting operational efficiency [27][31].