越秀地产：动态跟踪：销售边际改善，积极盘活资产

Investment Rating - The report maintains a "Buy" rating for the company [3]. Core Views - The company has experienced a significant improvement in sales margins in October, although it faces pressure in achieving its annual sales target. For the period from January to October 2024, the company achieved sales of 91 billion yuan, a year-on-year decrease of 24.8%, completing 61.9% of its 2024 sales target of 147 billion yuan [1][4]. - The company is actively acquiring core land reserves and participating in land storage to revitalize assets. In the first ten months of 2024, the company added a total construction area of 1.95 million square meters in key cities such as Guangzhou, Beijing, and Shanghai, with a focus on high-quality land acquisition [2]. - The company’s financial condition remains stable, with a net debt ratio of 58.6% and a cash-to-short-term debt ratio of 1.53 times as of mid-2024, indicating a strong credit advantage [2]. Summary by Sections Sales Performance - In October 2024, the company achieved sales of 13.36 billion yuan, representing a year-on-year increase of 46.8% and a month-on-month increase of 85.3% [1]. Land Acquisition and Asset Management - The company has focused on acquiring land in core first- and second-tier cities, with 62% of the newly added land area located in Guangzhou, Beijing, and Shanghai. The company plans to transfer three plots of land to the Guangzhou Land Development Center for storage, with a total area of approximately 230,000 square meters and a total consideration of about 13.5 billion yuan [2]. Financial Performance - For the first half of 2024, the company reported revenue of 35.34 billion yuan, a year-on-year increase of 10.1%. However, the comprehensive gross margin decreased by 4.0 percentage points to 13.7%, and the net profit attributable to shareholders was 1.83 billion yuan, down 15.9% year-on-year [2]. - The company’s expected basic EPS for 2024-2026 has been revised down to 0.76, 0.91, and 0.95 yuan, respectively, with the current stock price corresponding to a PE ratio of 7.4, 6.2, and 5.9 times for the same period [3].