
Investment Rating - The investment rating for the company is "Accumulate" [2] Core Views - The company is actively adjusting its operational pace to strengthen long-term development, emphasizing rational growth and adapting to market conditions [3] - The third quarter performance showed a significant decline in revenue and net profit, with a year-on-year revenue drop of 44.82% and a net profit decrease of 73.03% [3] - The company maintains a robust product matrix and focuses on high-end products, with a planned annual cash dividend of no less than 7 billion yuan, indicating significant investment value [3] Summary by Relevant Sections Financial Performance - For the first three quarters of 2024, the company reported a revenue of 27.516 billion yuan, down 9.14% year-on-year, and a net profit of 8.579 billion yuan, down 15.92% year-on-year [3] - The third quarter revenue was 4.641 billion yuan, a decrease of 44.82% year-on-year, and the net profit was 631 million yuan, down 73.03% year-on-year [3] - The gross margin for Q3 was 66.24%, down 8.63 percentage points year-on-year, attributed to a shift in product structure and increased operating costs [3] Future Projections - The company’s projected net profits for 2024, 2025, and 2026 are 8.51 billion yuan, 8.56 billion yuan, and 9.03 billion yuan, respectively, with year-on-year changes of -15.0%, 0.6%, and 5.4% [4] - The current stock price corresponds to a PE ratio of 16 for 2024, 16 for 2025, and 15 for 2026 [4] Strategic Focus - The company is focusing on deepening its market presence domestically while expanding nationally, with an emphasis on enhancing its core market operations and optimizing sales strategies [3] - The product strategy includes a focus on flagship products like "Dream 6+", "Crystal Edition Dream Blue", and "Sky Blue", aiming to establish high-end value benchmarks [3]