萤石网络首次覆盖报告：从单品到生态，智能家居龙头起舞

Investment Rating - The report initiates coverage with a "Buy" rating for the company, Yingshi Network (688475), and sets a target price of 46.52 CNY [2][3]. Core Insights - Yingshi Network is positioned as a leader in the smart home industry, leveraging a dual business model of hardware products and cloud services. The short-term outlook is supported by sustainable expansion of smart home hardware categories, while the long-term perspective focuses on continuous cash flow from cloud services [3][8]. Summary by Sections 1. Investment Story - Yingshi Network, spun off from Hikvision, focuses on consumer-end security hardware, primarily smart home cameras, and is expanding into smart locks and other hardware categories. The company aims to evolve into a platform-based business with a strong foundation in visual technology [19]. 2. Business Overview - The company employs a "2+5+N" strategy, where "2" refers to AI technology and Yingshi Cloud, "5" represents five major self-developed hardware categories, and "N" symbolizes the interconnected ecosystem of smart devices [8]. 3. Financial Performance - Revenue for 2024-2026 is projected to grow from 55.07 billion CNY to 72.16 billion CNY, with a year-on-year growth of 13.79%, 14.43%, and 14.51% respectively. Net profit attributable to shareholders is expected to increase from 5.64 billion CNY to 9.03 billion CNY during the same period [29][30]. 4. Short-term and Long-term Outlook - In the short term, the company anticipates a network effect from the expansion of new hardware categories, while the long-term focus is on establishing a sustainable cash flow through cloud services, which currently account for 20% of total revenue [8][27]. 5. Market Position and Competitive Advantage - Yingshi Network benefits from a well-established offline channel and after-sales service system, which enhances its ability to respond to fragmented market demands. The company is also making strides in overseas markets, particularly in Europe and Southeast Asia [8][19]. 6. Financial Projections - The report forecasts earnings per share (EPS) of 0.72 CNY, 0.89 CNY, and 1.15 CNY for 2024, 2025, and 2026 respectively, reflecting growth rates of 0.1%, 24.9%, and 28.2% [29][30].