Investment Rating - The report assigns a "Buy" rating to the company, with a target price of 13.52 CNY per share, indicating an expected performance that exceeds the market by more than 15% over the next 12 months [5][10]. Core Insights - The company achieved a revenue of 6.798 billion CNY in the first three quarters of 2024, representing a year-on-year increase of 7.1%. The net profit attributable to shareholders was 131 million CNY, up 12.24% year-on-year. The net profit excluding non-recurring items was 93 million CNY, an increase of 8.15% year-on-year [2][3]. - In Q3 alone, the company generated a revenue of 2.278 billion CNY, a 4.11% increase year-on-year, with a net profit of 51.53 million CNY, reflecting an 8.66% growth year-on-year. However, the net profit excluding non-recurring items decreased by 21.63% year-on-year to 32.58 million CNY [2][3]. - The company has formed a joint venture with XinXuan to explore new retail opportunities, leveraging its strong offline and supply chain advantages in the mother and baby industry [3][10]. Financial Performance Summary - The company’s gross margin for the first three quarters was 29.5%, a slight increase of 0.18 percentage points year-on-year. The expense ratio remained stable at 27.2%, with sales expense ratio at 20.22% (up 0.12 percentage points), management expense ratio at 5.07% (down 0.43 percentage points), and financial expense ratio at 1.51% (up 0.5 percentage points) [3][10]. - Revenue projections for 2024 to 2026 are 9.893 billion CNY, 11.029 billion CNY, and 11.843 billion CNY, with year-on-year growth rates of 13.0%, 11.5%, and 7.4% respectively. Net profits for the same period are expected to be 200 million CNY, 306 million CNY, and 408 million CNY, with growth rates of 90.4%, 52.8%, and 33.3% respectively [4][10]. - The company’s earnings per share (EPS) is projected to increase from 0.16 CNY in 2024 to 0.33 CNY in 2026, with corresponding price-to-earnings (P/E) ratios decreasing from 71.96 to 35.34 [4][10]. Business Model and Market Position - The company operates a large store model in the mother and baby retail sector, with a focus on multi-channel operations and deep integration with its membership base. As of mid-2024, the company had 504 stores, with an average revenue per store of 6.2236 million CNY [10][11]. - The company has been expanding its service revenue, which includes supplier services, maternal and child care services, and platform services. This segment is expected to grow steadily in the coming years [11][12]. - The company’s advertising and other income streams are projected to remain stable, with minimal growth expected in the advertising segment [11][12]. Conclusion - The report highlights the company's strong market position as a leader in the mother and baby retail industry, supported by its recent acquisition of LeYou International and ongoing collaborations to enhance its retail capabilities. The anticipated supportive government policies regarding fertility and child care are expected to further bolster the company's growth prospects [10][12].
孩子王：24Q3收入利润双升，与辛巴合作携手探索新零售